GREENSBORO — The City Council agreed Tuesday to pursue a November bond referendum for a performing arts center — ideally built downtown — but stopped short of putting it on the ballot.
Council members said they want Greensboro Coliseum Complex Director Matt Brown to manage the theater and help with the design, even if it ends up downtown.
A downtown theater could cost an estimated $49 million to $72 million — substantially more than the one Brown proposed to replace the aging War Memorial Auditorium.
Brown’s plan would cost between $32 million and $43 million, according to estimates by city staffers.
Council members said Tuesday that downtown advocates would have to raise the extra money. It was not clear Tuesday who might take up that effort.
If the advocates fail, the council will consider Brown’s original plan to build the center at the coliseum.
“The public sector shouldn’t be asked to bear any greater burden downtown than it should be asked to bear at the coliseum,” Mayor Robbie Perkins said.
It will take months of planning and a public hearing before the City Council can vote to put the referendum on the November ballot.
The council also agreed Tuesday to spend about $24 million on other coliseum improvements proposed by Brown. The council will pay for those projects with hotel and motel room taxes.
Projects include replacing arena seats, expanding the coliseum’s upper concourse, installing new roofs and widening the main hallway at the new Greensboro Aquatic Center.
The city has asked voters twice to approve bonds to replace the outdated War Memorial Auditorium. Both efforts failed — in part, according to Perkins, because some people wanted the performing arts center downtown instead of at the coliseum.
Brown asked council members Tuesday to put a third referendum on the ballot this year, this one to build a $36 million coliseum-area center. Brown said it would be paid for with taxpayer-funded bonds and $11 million in hotel-motel tax revenue.
But some council members said they like the idea of building a theater downtown instead.
“The community, I think, would be receptive to having it downtown if we could figure out a way to do it,” Perkins said. “It would have a better chance of having the bonds pass.”
Councilwoman Trudy Wade said, “Personally, I think it would fit in downtown better if the cost is the same.”
Based on early estimates, the costs would not be the same.
Brown’s plan is cheaper, since it calls for using the coliseum’s existing land, parking and infrastructure.
A downtown performing arts center wouldn’t have that luxury. The city staff estimates it could cost as much as $29 million more — rough figures based on a 2,600-seat theater design that is smaller than the center Brown proposes.
Interim City Manager Denise Roth said the city needs to develop more reliable figures as the research continues.
The council’s decision Tuesday to pursue a bond referendum does not mean the issue will make it onto the ballot in November. The council must make that decision at a future meeting.
Not every council member was convinced that this was the right time for a referendum. Wade and Councilman Zack Matheny questioned whether the economy is in the right shape for the city to take on more debt.
Contact Amanda Lehmert at 373-7075 or amanda.lehmert@news-record.com
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