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NEWS

Developer touts Friendly Avenue shopping center

Wednesday, January 25, 2012
(Updated 3:20 pm)

— The developers of a proposed shopping center at West Friendly Avenue and Hobbs Road met with News & Record reporters and editorial writers today. Here is some of what the developers said:

• The center will have four buildings that encompass about 53,000 square feet on 6.7 acres. The two buildings on the north side of the property will be leased to small shops. On the south side along Friendly Avenue, there will be a grocery store and a drugstore.

• A representative for Regency Centers, the project's developer, declined to name any possible tenants. Residents who have been briefed on the project have said that Trader Joe's and CVS are the stores that will anchor this project.

• The square footage of the four proposed buildings is less than that of the Harris Teeter at The Shops at Friendly Center. That grocery store occupies 73,000 square feet.

• The shopping center will have two entrances, from Friendly Avenue and from Hobbs Road.

• There will be no loading docks behind the buildings. Instead, the developer is proposing to put one between the grocery store and drugstore. A gate and fence will screen the loading areas from public view.

• The drugstore will have a drive-through lane on the front of the building.

• The project will create 135 construction jobs and 160 permanent full- and part-time jobs. It will add roughly $200,000 to the city's property-tax base.

• The project might go to the Greensboro Zoning Commission for consideration as soon as March. The developer has not submitted a final zoning plan.

• As part of the rezoning request, the developer will prohibit certain stores from leasing space there. These stores include bingo parlors, arcades, laundromats and convenience stores.

• Christopher Widmayer, vice president of investments for Regency Centers, said the proposed center is an example of infill development. The north side of Friendly Avenue between North Holden Road and West Wendover Avenue, he said, is either commercial (Friendly Center, Shops at Friendly), institutional (First Lutheran Church) or office space (intersection of Friendly and Holden and along Green Valley Road). The exception are the six houses up for sale between Hobbs and Holden roads.

"This is not creep. This is not crawl," Widmayer said of the proposed project. "This is infill of an area that's already commercial."

• The developer, Regency Centers, owns 367 shopping centers nationwide that encompass 49.8 million square feet. Forty-two of those centers are in North Carolina, South Carolina and Georgia. The publicly traded company owns Cameron Village in Raleigh.

• Regency will most likely manage the project after it is built. The company typically does not sell the shopping centers it builds, Widmayer said.

• Widmayer said he expects to have tenants in nearly every space when the shopping center opens. Demand for high-end retail space is high, he said, and the area around Friendly Center is particularly attractive to retail businesses.

"We're comfortable with the leasability of the project," he said. "We're not in the business of building empty shopping centers."

Accompanying Photos

Photo Caption: A schematic of the proposed shopping center for West Friendly Avenue at Hobbs Road. The buildings at the top of the picture would house retail stores. The buildings at the bottom would have a grocery store (left) and a drugstore. West Friendly Avenue is a...

Additional Photos

Comments

This article has been closed to new comments. Comments are generally closed after 14 days. However, comments may be closed earlier at the discretion of the News & Record.

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Mick

January 25, 2012 - 1:34 pm EST

Are the six houses currently occupied? Owners? tenants? Just curious.

Panacea

January 25, 2012 - 1:38 pm EST

Some might be rentals or foreclosures. A holdout could be pressured by ripping the other houses down, destroying his property value and curb appeal.

Or worse, some one might decide to force a sale through eminent domain.

rooster8786

January 25, 2012 - 2:45 pm EST

force a sale thru eminent domain? REALLY? Ignorant fear mongering causes a loss of credibility....

snapandwhistle

January 25, 2012 - 3:04 pm EST

I'm pretty sure that the law changed so that eminent domain could not be used for economic development anymore.

Panacea

January 25, 2012 - 6:28 pm EST

Not on a federal level. They've been changed in some states. I honestly don't know if North Carolina was one of them.

rooster8786

January 25, 2012 - 7:10 pm EST

federal level? REALLY? you the Uncle Sam is going to come to little old Greensboro and use eminent domain to develop a shopping center? Again, ignorant fear mongering causes a loss of ALL credibility...

Traveler

January 26, 2012 - 12:14 am EST

My understanding is that there is a Frederal law. This was the result of local governments in places like South Fla where private land was condemned and turned over to re-development. Those cases came about because the poor were thrown out of their homes for high income development.

I've heard that local governments have some leeway.

Don't know the specifics, but it does exist.

Stephen

January 25, 2012 - 1:45 pm EST

It is my understanding that all six homes are under contract with the developer, with the sale pending rezoning.

General Greensboro

January 25, 2012 - 1:52 pm EST

That's basically correct, Stephen. Regency Centers said today that there are five owners of the six houses, and all six parcels are being sold as one by Meridian Realty out of Winston-Salem.

GG

Traveler

January 25, 2012 - 3:05 pm EST

Keith Holliday said that when the current "Shops At Friendly", the old Burlington Industries property, was developed, he arranged a deal with developers that that footprint would be the boundary for future development.

Then I heard nothing more.

Is this within the agreement that Holliday arranged, or did the developers break their agreement after, what, 6 years?

Bosco

January 25, 2012 - 5:42 pm EST

Hello, different developer

Traveler

January 25, 2012 - 6:09 pm EST

The way it was explained to me, Holliday made the agreement for all development. It was a city land use plan agreement or something like that.

indyNC

January 25, 2012 - 1:47 pm EST

The owners of the 6 houses have actually entered into a consortium together, in order to seek out a commercial sale of all of 6 properties together. Brings them more $, than selling the homes indiv. would ever bring. The homeowners are all for it.

General Greensboro

January 25, 2012 - 2:03 pm EST

It doesn't necessarily have to be a commercial sale, Indy. Henry Isaacson (the Greensboro lawyer hired by Regency to deal with the zoning issues) said the land is currently zoned R3, which means you could have three houses per acre. The property is 6.7 acres.

Isaacson said that it's conceivable that a residential developer could buy the property and build 14-15 houses and a cul-de-sac. Just so we're clear, that's not what's happening here at the moment.

GG

newtogso

January 25, 2012 - 2:42 pm EST

Right. It is zoned for more dense housing. Think about what is going in off Elm/Cornwallis behind Regions Bank - upscale housing with increased density. Houses will fall into shreds when they are waiting for what's next - this is what happened in Glenwood. The site should be redeveloped, but single-use commercial is the worst possible outcome. More housing or mixed-use would be something I could support.

Dogwood

January 25, 2012 - 2:07 pm EST

I passed those houses the other day and they were raggedy-looking. This must be a done deal. I hate the CVS pharmacy has such prominence in the forefront. Once upon- a-time Friendly Road was beautful and the homes were lovely with huge graceful lawns. Quaiity of life along Friendly and Hobbs is history, so sad. Something pretty would have been nice.

What is that song about paving paradise?

Forum IV retail failed except for the K&W.

Marysk

January 25, 2012 - 2:35 pm EST

Please correct the statement in the article that indicates the rezoning being heard as early as February. The deadline to be put on the February agenda was January 6. That date has come and gone with no application. The deadline to be on the March agenda is February 3.

newtogso

January 25, 2012 - 2:38 pm EST

He calls it infill? That is hilarious. That spot does not meet any respectable definition of infill.

NOREZONINGSTARMOUNT

January 25, 2012 - 4:46 pm EST

infill is just a developers play on words to cover the truth.

bwb1952

January 25, 2012 - 3:41 pm EST

I'm not entirely opposed to this development. There's already so much commercial development down Friendly all the way to Guilford College. I just wish that some of these businesses would move into the vacated spaced at Quaker Village. I sure hope a new CVS at W. Friendly and Hobbs will not mean the one at Guilford.

stairman

January 25, 2012 - 5:06 pm EST

I live on the Guilford College end of Friendly Ave. To me, the obvious place for a Trader Joe's is the old Fresh Market location at Quaker Village. It is a proven spot, with good visability. No rezoning required. Lots of affluent people in the area to shop there. Near the Harris Teeter to pull fom their traffic. Abundant parking now that the gym closed. Based on my trips to the Trader Joe's in Chapel Hill and Los Angeles, it is the right size too.

Panacea

January 25, 2012 - 6:30 pm EST

Yeah, but then the developers won't make the big bucks developing the site they want. That's what it is really all about for them: make their money and move on to the next project.

tuffi

January 26, 2012 - 8:39 am EST

I suggested this spot to TJ's a couple of years ago and I understand that they looked at it. The problem was the gym. I'll write them again and tell them that the gym is now gone! The empty Borders location on High Point Rd would be good.

humorous2me

January 26, 2012 - 10:56 am EST

I highly doubt TJ would be interested in the Border's shopping mall area. It seems as though that shopping center is where things go to die. It's a shame, too. That Border's building would have been more than enough space and parking.

dandyseniors

January 25, 2012 - 3:54 pm EST

I'm looking forward to having Trader Joe's come to Greensboro in that location. I won't have to drive all over town to shop.

NOREZONINGSTARMOUNT

January 25, 2012 - 4:48 pm EST

What if they don't come? What if it is really SHEETS? You gonna like that?

jopr

January 25, 2012 - 5:30 pm EST

You must mean Sheetz...not the linen as you incorrectly typed.

TravKM

January 25, 2012 - 7:45 pm EST

Sheetz is a convenience store. They said there would be NO convenience stores. Besides, Sheetz builds there stores as stand alone developments. Stop making up stuff and listening to rumors.

NOREZONINGSTARMOUNT

January 26, 2012 - 3:50 pm EST

Yes SHEETZ. And once rezoned anything is possible!

timflowers

January 25, 2012 - 4:14 pm EST

The northern edge of Friendly Avenue in that block consists of two commercial buildings (office building and a church) and Friendly Center, with approx 4 houses sandwiched between. I'd say the houses are more out of place than the proposed new shopping center. In any event, the center's design has been thoughtfully done to fit in with the neighborhood as well as being buffered from nearby residences.

People saying "no" to everything that gets proposed is why our city's growth lags so far behind other metro areas in our state. We're going to become another Detroit if we don't start embracing change.

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