Elm St. goes totally tubular for TV ad : News-Record.com : Greensboro & the Triad's most trusted source for local news and analysis

GREENSBORO — You’ll have to squint to see it.

But if you look closely at the new Scott toilet paper commercial, you’ll catch a glimpse of Elm Street in downtown Greensboro and other neighboring cities, swarming with empty tissue rolls.

A Los Angeles-based production company — lured by the Piedmont Triad Film Commission — shot a commercial for Scott’s new tube-free toilet paper in the Triad last fall.

Greensboro City Council members got a sneak preview of the advertisement on Tuesday.

It shows toilet paper tubes rolling through a city and forming a skyscraper to emphasize how much cardboard could be saved if consumers opt for the Scott tube-free variety.
No word from Scott about when the commercial might run.

If the Triad becomes known for the toilet paper revolution, you can thank Assistant City Manager Mike Speedling.

It was Speedling who stepped in at the 11th hour to sort out some last-minute permit issues to allow the shoot to happen.

That’s OK with him, Speedling said, because the production company spent about $300,000 locally during the shoot.

The green-ovation will not, however, resolve the question of whose job it is to replace the roll when it runs out.

You’ll have to work that out on your own.

Contact Amanda Lehmert at 373-7075 or amanda.lehmert@news-record.com

countryboy

April 9, 2011 - 8:27 am EDT

There are a lot of jokes to be had here....for example: so much (fill in the blank) happens in the council and commissioners meetings Greensboro alone will be able to save the rainforsest.

goodtoknow

April 9, 2011 - 8:40 am EDT

That's a good one countryboy.

kikablue

April 9, 2011 - 7:13 pm EDT

That was a clean wipe countryboy!

mmcqueen

April 9, 2011 - 9:06 am EDT

here's the ad if anyone cares to see it: http://kpsr.posterous.com/scott-tissue-shot-in-greensboro-and-other-par

whyus

April 9, 2011 - 9:21 am EDT

I guess if GSO can't get Google we'll get some fame elsewhere.

April 9, 2011 - 7:15 pm EDT

Yeah, looks like Greensboro, got their fame in the END

citywatcher

April 9, 2011 - 10:09 am EDT

LOL yeah somebody needs to clean up city council bull _ _ _ _!

ravencottage

April 9, 2011 - 12:58 pm EDT

Chances are it will cost twice as much as the kind with a tube.

April 9, 2011 - 2:23 pm EDT

here is a link to the commercial. It ends with an aerial of downtown Greensboro with the Empire State Building made of toilet paper rolls smack dab in the middle of downtown. The commercial is already running in other parts of the country.

http://www.scottbrand.com/community/products/bath_tissue/tubefree/#video

ustaxpayer

April 10, 2011 - 9:45 am EDT

Wow...I looked at the commercial and really could not tell that it was Downtown Greensboro. We really needed those paper rolls on the sidewalks last New Year's Day to clean-up all the vomit that was on the sidewalks from the Party People that frequent all the bars in Downtown. Although, it will take more that toilet paper to handle that. It's a shame those bars serve to minors (the kid that killed 2 on W. Mkt street). The bars need to go.

cwilson

April 11, 2011 - 11:22 am EDT

There's more than just an aerial of downtown Greensboro. Shots of Elm Street, an alley off South Elm Street, East Lewis Street from a South Elm Street loft and a nice shot of Table 16 and the corner of Lewis and Elm streets can also be seen.

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