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NEWS

Civil rights museum cuts five from staff

Thursday, September 30, 2010
(Updated 4:23 pm)

GREENSBORO — Five full-time employees, including an assistant to the curator and an information technology specialist, have lost their jobs as part of a restructuring at the International Civil Rights Center & Museum, which opened in February.

The move, which could shave $250,000 from the $3.1 million operating budget, draws on Executive Director Bamidele Demerson’s experiences with staffing elsewhere, said Melvin “Skip” Alston, chairman of the museum board of directors.

The others who lost their jobs Friday include the gift shop manager and support staff who assisted with event planning and the information desk — duties that will be absorbed by volunteers, Alston said.

“He was telling us that (when he worked in other places) he didn’t have all those staff positions, that he had a lot of volunteers in those positions, and it makes sense to us,” Alston said.

The museum, with nine full-time and 11 part-time positions remaining, soon will hire a full-time marketing director to concentrate on creating more interest nationwide and booking tours.

The marketing director’s salary should save nearly half the $100,000 the museum now pays as a client of RLF Communications, Alston said.

“I don’t want people to think we are having a shortfall by any stretch of the imagination,” Alston said of attracting visitors. “We’ve stepped back and let Bamidele do his job.”

The museum has drawn more than 40,000 visitors in its first six months of operation. Expectations are that the museum could draw as many as 250,000 visitors annually.

An anthropologist and museum veteran, Demerson was hired as curator and program director in Greensboro in 2009 in preparation for the landmark’s opening on Feb. 1, 2010. That date marked the 50th anniversary of the launch of the sit-in movement at the downtown Woolworth department store, where the museum is now housed. He was promoted to executive director shortly after the opening.

Demerson said his goal is for the museum to “operate as smoothly as possible and in a manner that’s as efficient as possible given the fiscal issues that we are all facing today.”

The employees were laid off the same day the museum’s management committee approved the plan. No additional cuts are expected, he said.
Demerson previously served as executive director at the Harrison Museum of African American Culture in Roanoke, Va., and as curator of education and director of exhibitions and research at the Charles H. Wright Museum of African American History in Detroit.

The civil rights museum plans to invest $40,000 in equipment to allow self-guided tours through the exhibits, which include the actual lunch counter where four black N.C. A&T freshmen demanded to be served. The change would allow more people to use the museum at the same time.

Contact Nancy McLaughlin at 373-7049 or nancy.mclaughlin@news-record.com

Accompanying Photos

Jerry Wolford (News & Record)

Photo Caption: The original Woolworth sit-in lunch counter at the International Civil Rights Center & Museum on Tuesday.

Comments

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danleehill

September 30, 2010 - 3:45 am EDT

Let's make it a 100% volunteers, and Use Skip as marketing director, he is so smart!

milo1

September 30, 2010 - 6:46 am EDT

I agree these peoples are so proud of their heritage let them man the place. Skip could not market life vest to drowning people. This white elephant is doomed to fail but skip got his cut off the top. It does not take a rocket scientist to know this will never make it until the tax payers start footing more of the bill. I hope some people get to read this before the NR delete the commits.

leftlane

September 30, 2010 - 8:46 am EDT

Some people read it and can't believe how ignorant your comment is, and also learn to spell do something with all your hate, go to school learn to spell.

rmacz

September 30, 2010 - 12:26 pm EDT

I agree. Let Skip prove his worth in the real world, outside of Gummit hand outs...ha!

Pat Riot

September 30, 2010 - 2:03 pm EDT

Leftlane: I hope that he goes to a better school than the one you attended. The sentence structure and grammar in your comment are terrible. While your spelling is correct, the irony of your garbled statement is amusing!

VALawyer

September 30, 2010 - 8:40 am EDT

The problem is that Greensboro is not really a tourist destination. The museum would do better in places like Washington, DC or Atlanta. The museum is nice but I wouldn't drive 4 or 5 hours to Greensboro just to see that. Greensboro needs other things to attract tourists who will then go to the museum in addition to the main reason they visit. Good luck to the museum.

eduguytoo

September 30, 2010 - 8:42 am EDT

Once the new hotel is built across the street, that will make all the difference in the world! Isn't it obvious that visitors to the museum are holding back until they have a posh place to stay?

tuffi

September 30, 2010 - 8:45 am EDT

I thought the very same thing! Great minds run in etc.etc.

casper

September 30, 2010 - 9:12 am EDT

What they are conveniently not telling you is how many of the 40,000 visitors were county students who were bussed in at Taxpayer expense. This so called Museum will never in a million years see 250k visitors annually regardless of thier marketing strategy. There are simply not enough people who want to see or hear about the plight of the Blacks anymore, most people are extremely tired of hearing that same story.

Pat Riot

September 30, 2010 - 2:05 pm EDT

In other news: 40,000 in six months does not put you on the pace for 250,000 in twelve months. More of Skip's funny numbers!

pippi69

September 30, 2010 - 9:16 am EDT

Skip 'doesn't want people to think we're having a shortfall by any means' ? Well, the truth is, you ARE having shortfalls. I see nothing wrong w/using a strong volunteer base, but having to cut staff & not meeting the anticipated visitor quota that was so boldly bragged about....that says shortfall to most.

GCS Parent

September 30, 2010 - 9:25 am EDT

I would love to know how many of the 40K visitors were actually out of towners who spent a night in a hotel. And, how much was their room rate? ANYONE who thinks this museum will support the posh new digs across the street are crazy. The museum, just like the future finanicially struggling hotel, will only survive on taxpayer support.

ghost from white oak

September 30, 2010 - 9:41 am EDT

When it becomes fully taxpayer funded, they can hire a much bigger staff.
As I see it, that will be just a matter of time. We must at all cost, keep victimology, front and center.

JackK

September 30, 2010 - 1:59 pm EDT

Actually, this project has been essentially taxpayer funded; only in the last year or so has the management become private. And it still gets some government backing. In the next few years I suppose we will find out whether this historical moment needed a whole museum or just a roadside historical marker. If it succeeds, I expect a CWP/Klan shootout museum to be next.

Mialamasoul

September 30, 2010 - 9:43 am EDT

Ah, sad. There is not anything for tourists to do, and Greensboro is a stay-at-home town. The locals don't have anything to do either, and museums already have a reputation for being booooring, This one is no different. It is a museum. It has nothing to do with heritage or taxpayers or Skip as marketing person.
People in this town in power do things for their curb appeal, period. It is a country town run by pathetic social climbers who are more interested in form than function. That goes for white and black in this town.

whyus

September 30, 2010 - 10:25 am EDT

100% volunteers or a substantial portion. Let's see who is really interested in making this a success. My experience has been that projects like this often draw some parasites who want to have a cushy job.

thestatelottery

September 30, 2010 - 5:25 pm EDT

Too bad the people who got cut, myself included, did not have cushy jobs or were not parasites. The problem was not with us. That's for sure.

jeaniegnc

September 30, 2010 - 1:10 pm EDT

Volunteers are a wonderful idea and this would be an excellent time to use our college students. We have many colleges in our area and to make it even more attractive to the students, maybe they could earn college credits by volunteering hours at the museum. There is so much that these young people could do to help and the museum needs to take advantage of this situation.

DonMoore

September 30, 2010 - 2:36 pm EDT

I'd calling this growing pains. We know that Skip and Earl had big expectations; but neither had museum experience. Now that it has some professional guidance, it will be OK. It'll never be the Smithsonian; but, this is Greensboro. Hopefully, they will partner with other museums and site-seeing opportunities in Greensboro to create mini-tours of Greensboro that are enjoyable and affordable.

It will be interesting to see how they handle the crowds downtown this Christmas. An Open House (free) would be a unique way to peek local interest.

Dogwood

September 30, 2010 - 4:22 pm EDT

I would love to take my four quests to the museum. The $50 price-tag stops me from footing the bill.

thestatelottery

September 30, 2010 - 5:22 pm EDT

I was one of the five laid off and I have plenty to tell and say about this. This article doesn't even scratch the surface, but that will change with a follow up article. Nancy was gracious and kind to interview some of us after we read this article this morning. She reported what she was told from only a select few from their side who gave limited information. Thanks for speaking with me this morning.

mickey

October 1, 2010 - 9:03 am EDT

I would like to address their membership prices. I took myself and 3 college students ($34). I may or may not go back with my younger daughter. This would cost $18.00. That is $52.00. The price for a family membership is $100.00. Why would I really want to purchase the membership? Once you go, you've kind of seen it all. If the membership price were more like $60.00 for a family, then I would most likely have purchased it on my first visit. I would have figured that I could go back with my younger daughter, and perhaps again with my husband (He is gone working out of state much of the time), and since I was going with a new person each time, this would make for an interesting visit for me as well. I would have figured that at 3 visits I would pretty much have "broken even" on my membership outlay. And the museum would have had my $60.00 right up front (plus the admission fees for our 2 guests). But at $100, I just said, "I don't think I want to return that much." Contrast this with the Zoo. I was able to get a Family Plus membership for $59.00 (using a $10 promotion). We can go to the zoo and take one guest for free. And this is the Zoo. You can go and spend the better part of a day. You can bring a picnic. You can go in the winter and in the summer, and you can see completely different things. You can walk for hours. I just really think that the Civil Rights Museum has an unrealistic membership structure.

Also, it is LONG overdue to let guests walk about on their own. After we finished with our guided tour, we wanted to go back around because we did not have enough time to look at all of the exhibits, and we were told that we could not. What kind of a museum is that?

Laney

October 4, 2010 - 11:04 pm EDT

Exactly. My husband and I were strolling downtown on a recent Sunday afternoon and wanted to visit the museum. We went in, but were told we needed to come back another time for a scheduled tour. I have never been to a museum where I couldn't just pay, walk in and wander around at my own pace. I doubt I'll go back.

1234

October 2, 2010 - 3:52 pm EDT

Then wait until the newness wears off...then maybe 10-15 a month might stop in...sort of like the Palmer Institute that gets maybe 1 person a day for the Millions that has been spent there as well. Maybe Skip will write a check from the NAACP to cover the costs, but I bet he will come begging for money from us tax payers...will not share the financial books with the BOC or Council...then cry racism when they tell him no!

Same broken record...it will be a new day soon!

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