GREENSBORO — Five full-time employees, including an assistant to the curator and an information technology specialist, have lost their jobs as part of a restructuring at the International Civil Rights Center & Museum, which opened in February.
The move, which could shave $250,000 from the $3.1 million operating budget, draws on Executive Director Bamidele Demerson’s experiences with staffing elsewhere, said Melvin “Skip” Alston, chairman of the museum board of directors.
The others who lost their jobs Friday include the gift shop manager and support staff who assisted with event planning and the information desk — duties that will be absorbed by volunteers, Alston said.
“He was telling us that (when he worked in other places) he didn’t have all those staff positions, that he had a lot of volunteers in those positions, and it makes sense to us,” Alston said.
The museum, with nine full-time and 11 part-time positions remaining, soon will hire a full-time marketing director to concentrate on creating more interest nationwide and booking tours.
The marketing director’s salary should save nearly half the $100,000 the museum now pays as a client of RLF Communications, Alston said.
“I don’t want people to think we are having a shortfall by any stretch of the imagination,” Alston said of attracting visitors. “We’ve stepped back and let Bamidele do his job.”
The museum has drawn more than 40,000 visitors in its first six months of operation. Expectations are that the museum could draw as many as 250,000 visitors annually.
An anthropologist and museum veteran, Demerson was hired as curator and program director in Greensboro in 2009 in preparation for the landmark’s opening on Feb. 1, 2010. That date marked the 50th anniversary of the launch of the sit-in movement at the downtown Woolworth department store, where the museum is now housed. He was promoted to executive director shortly after the opening.
Demerson said his goal is for the museum to “operate as smoothly as possible and in a manner that’s as efficient as possible given the fiscal issues that we are all facing today.”
The employees were laid off the same day the museum’s management committee approved the plan. No additional cuts are expected, he said.
Demerson previously served as executive director at the Harrison Museum of African American Culture in Roanoke, Va., and as curator of education and director of exhibitions and research at the Charles H. Wright Museum of African American History in Detroit.
The civil rights museum plans to invest $40,000 in equipment to allow self-guided tours through the exhibits, which include the actual lunch counter where four black N.C. A&T freshmen demanded to be served. The change would allow more people to use the museum at the same time.
Contact Nancy McLaughlin at 373-7049 or nancy.mclaughlin@news-record.com
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