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Well I know what juice I won't be drinking....

Add my name to the will not buy this item list. Stupid decision by management to decrease size of carton! Just what did that cost? Will not buy unless carton is a full 64 oz.

I drink Food Lion brand OJ - NOT from concentrate. Food Lion brand isn't like Wal-Mart's "Great Value" or whatever brand, where you have to be very careful about the products you are buying, some things are ok, some are downright terrible. I've never had a Food Lion brand product that wasn't worth buying, they do a great job making affordable, quality products.

I've watched companies reduce package amounts while raising prices (not good things to do at the same time) for a while now. I first noticed it with coffee: 16oz of my favorite flavor used to be $8.99, now 12oz is $9.99 - a per oz increase of $0.27, which adds up quickly. I guess they figure people aren't paying close attention. Well, I'm cost-conscious and I notice & now I buy my coffee @ Sam's Club - 40oz is around $11.00. It's whole beans, but I like grinding them at home b/c then the coffee is fresher.

Moral of the story, Tropicana: Some consumers pay attention and they don't like being charged more for less.

Do the higher ups "EVER " take pay cuts?

onetrickydude, exactly, they don't take pay cuts. When you're at the top of a pyramid you never take a cut in pay, you just charge more for less and then pay the people that work in the places that work on the machines that produce the juice much less.

The really stupid thing is that most of their juice is now Brazilian concentrate, so blaming the Florida freeze is just a scam to raise prices.

At least Pepsi-co was up front about the size change. Look what has happened to ground coffee, which was once packaged in 1-pound packages, which went from that to 13, then 11 ounce packages, and increased the price.

IF WE DON"T LIKE SOMETHING ,WE DO NOT BUY IT RIGHT?? AS IN THE CASE WE WON'T BUT TROPICANA.ITS SIMPLE CASE TO FIX THE PROBLEM.WE DO NOT BUY PRODUCT.WE SHOW THEM "WE" BUY FROM THEM, THEY DO NOT BUY FROM US!!!!!!!!!!!!! BUY COCA COLA'S BRAND,MINUTE MAID.

Companies could save so much money if they quit letting marketing people make these stupid decisions. The packaging itself is the largest cost of the product. Make a good product, package it simply and use enough of a sales force to promote it. Don't change it and rake in the profits.
Tropicana consumers will drop like flies with this economy. I guess mgmt. wants it to fail?

I stopped drinking and buying "real" orange juice long before this recent "price fixing". I buy Food Lion juice called "Bright", an orange juice knock-off for $1.00 a quart on sale, $1.25 reg. price. I like it cause it's a little less sweet and more tangy, and I don't feel like screeming like some idiot when my kids down the whole carton in one day.

1/2 gallon ice cream containers are now 1.5 quarts.

i couldn't care less. tropicana sucks, when compared to the other much more high quality choices available. i really like 'simply orange' grovestyle. or if i really wanna splurge, the fresh-squeezed OJ at harris teeter is primo. expensive, but you get what you pay for.

I imagine oranges themselves will go through the roof. The premium juices (not from concentrate) have always been way overpriced and nutritionists advise having very little juice alone, as it robs the fruit of its fiber, and the concentrates, of course, are basically all sugar (I fear so are those "Bright" fake-juices). By the way, the Food Lion and Wal-Mart, etc. store brands are coming from the same warehouses and industrial farms as the brand names. As someone wisely pointed out, it's the packaging and marketing that jack up prices. In blind taste tests, there's no noticeable difference.

Think about any product or look at any product you see on store shelves and you can figure something out. Look at the basic packaged items, the package is basic in look and appeal, no colors are used in the package itself, it doesen't look professional. 9 times out of 10 people will subconsciously choose a package that uses more colors or colors that are more appealing to the eyes. So next time you say subliminal advertising is not something that is used you'd be dead wrong. Compare the price of a more visually appealing looking package to a basic one and you'll begin to understand why they will sell something for more when it's the same product just in fancier looking packaging.

Two points:

Slow news day.

Alot of folks here with too much free time.

A lot of orange-juice "experts" here. Sorry PIGPEN, but Coke's Minute Made is the biggest scam on the market. It says PREMIUM in huge letters (which normally means fresh squeezed) and says "from concentrate" in tiny, tiny letters. The ONLY thing premium about it is the PRICE. Florida Natural and Tropicana are the only two truly premium, fresh-squeezed, pre-packaged orange juice on the market in this area. Harris Teeter brand premium tastes like water (but I might try Food Lion one more time as aliluyya suggests). For the full month of January and February, I bought 4-lb bags of navel oranges (at least 8 per bag) for $1.39 at Aldi and squeezed it fresh. I have no grudge with that big Atlanta company, but please don't fall for Coke's PREMIUM - from concentrate Minute Made scam.

On a more serious note. YOU are reading the wrong article! The latest unemployment rate in NC is 11.1 percent. In late 2007, it was 4.7%. CHANGE YOU CAN BELIEVE IN!

Stop buying branded products. All you are doing is paying for the slick advertising. The store brands are just as good. Don't be a fool!!