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Business: Wright Choices

Description: Wright Choices is a retail shop specializing in gifts, stationery, jewelry, handbags and home decor.

What sets your business apart? Great customer service and unique items.

Owner: Gretchen Wright

Address: Millis Square, 1109 N. Main St., High Point, NC 27262

Hours: 10 a.m. to 5 p.m. Monday through Friday

Number of employees: Two

When it opened: November 2009

What’s the story behind your business? Gretchen Wright  used to own a similar shop in Raleigh. When she and her husband moved back to the area four years ago, Wright and her mom, Randee Jones , decided to open a shop.

Upcoming events: Wright Choices plans to host High Cotton Game Nights beginning in mid-February. High Cotton is the name of a new, popular card game. “It’s a good excuse for women to get together and have a good time,” Jones  said.

What’s the nicest thing a customer has ever said to you? You have the neatest things.

What’s the best piece of business advice you were given? The customer is always right.

Phone: 882-1312

Web site: www.wrightchoices.com

Want to recommend a business to spotlight? Request a questionnaire from E.A. Seagraves at elizabeth.seagraves@news-record.com or 883-4422, Ext. 241.