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Description: Luxury charters and tours

What sets your business apart? Diamond Travel offers a new wave of land-based travel — luxury coaches — combined with expertise to provide our customers with an above-standard way of travel. We offer executive service, monogrammed charter coordinator gift and experienced, courteous and safe drivers.

Owners: Ronnie and Ida Bowden and Darryl and Josie McConnell

Address: 3985 Orchard Knoll Drive, Greensboro, NC 27405

Office hours: 7 a.m. to 7 p.m.

Number of employees: 12

When it opened: August 2009

Community efforts: Diamond Travel has donated the use of our motor coach and time to transporting needed items to the Red Cross and other relief agencies. Throughout the year, we will ask our customers to provide names of a local charity, church or nonprofit organization that would benefit from the use of our coach and employees to assist in transporting volunteers and/or donating goods as well as our time.

What’s the nicest thing a customer ever said to you? “The Diamond team was professional, courteous and made sure we were well taken care of.”

What’s the best piece of business advice you were given? Never stop marketing!

Phone: toll free, (877) 578-7314; local, 578-9656

Web site: www.traveling diamond.com