Greensboro is on the right road but stuck in the slow lane.
The state of the city “remains less than robust,” the authors of an annual report produced for the Greensboro Partnership say. The assessment is based on population growth, wage rates, educational levels, tax-base changes and other measures.
The study’s co-author, UNCG professor of urban development Keith Debbage, still sees encouraging signs. Greensboro “has made significant gains during tough times,” he said in an interview this week. In particular, efforts to develop important industry clusters are paying off, Debbage said.
Those include advanced manufacturing and transportation/logistics. After declining for many years, the proportion of the work force employed in manufacturing increased in 2008 while the average wage climbed to $50,035 — second-highest among local industry segments measured, behind only financial. Transportation also claimed a larger share of employment and rose in average wage to $42,033.
The study does not cover 2009, which likely saw declines, but the trend throughout the 2000s shows solid income gains in fields where workers utilize special job skills or higher education, including professional and health/education. These are areas where leaders must make the greatest push to attract more employers.
Much lower on the wage scale are retail ($26,582 average wage in 2008) and leisure/hospitality ($14,658).
Debbage raised a concern that the strongest job growth in Greensboro occurred in retail, which pays wages well below average. That ought to alarm city planners and elected officials, who should focus economic development efforts less on shopping centers and more on businesses and industries that require a skilled work force.
A bright spot in Debbage’s findings, he said, is the rising high school graduation rate. But the proportion of Greensboro’s population with a college degree still lags behind a group of “peer cities” he identifies in his report.
Even in high-wage categories, Greensboro incomes trail the peer-city average. It will take a combination of more workers with post-secondary education and more good jobs to catch up. One positive, according to Debbage: Greensboro has stopped its population slide in the 20-34 age group. A more vibrant cultural scene may account for that. Better employment opportunities will help even more.
Good things are happening that, when fully realized, will boost Greensboro’s standing. Those include development of the Gateway University Research Park, N.C. A&T-UNCG Joint School of Nanoscience and Nanoengineering, GTCC Center for Global Logistics and, it is hoped, a UNCG pharmacy school.
Greensboro’s higher-education assets are integral to the city’s economic progress, as are its transportation networks and quality-of-life advantages. The city is moving in the right direction; it just has to push harder to get into the fast lane.
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