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OPINION

Pizza place hopes to change image of well-traveled intersection

Tuesday, January 12, 2010
(Updated Wednesday, January 13 - 5:41 am)

Doug Jones came to work Monday with his dogs.

He checked his inventory at Fishers Grille and walked next door with his Labradors, Reagan and Zeke, to see the progress of the old convenience store at this well-traveled corner.

He’s turning it into a pizza place. He’ll call it The Corner Slice at Fisher Park — at the corner of Fisher and North Elm — and bring in a business neighbors say they hope won’t go away.

That corner has been a revolving door for commerce. First, it became home to a gas station. Then, the building became a dentist’s office, a pharmacy, a janitorial supply company, a plant shop and a spot to buy Mexican statues.
It also became the building where Mohammed “Red Mike’’ Ali was killed.

In November 2008, as Sunday school started at First Presbyterian Church across the street, police say a man burst into Red Mike Grocery and shot Ali as he stood behind the counter.

Doug got the news while visiting his native city of Detroit, right before a Red Wings hockey game. His cell phone rang. It was his stepson, Josh.

“Red Mike’s been shot,’’ Josh told him.

A suspect eventually was arrested. Like many of his Fisher Park neighbors, Doug had worried about Red Mike Grocery.

He had seen the fights, the trash, the panhandlers and the Red Mike patrons drinking quart-sized beers behind Fishers Grille.

It jeopardized what he had helped create.

Doug bought Fishers Grille in 1993, and he had turned it into a neighborhood hangout where customers could drink 10 types of draft beer and eat sandwiches, chicken wings and burgers called Dixie.

Walk in, and you’ll see eye candy everywhere: autographed photos by the front door, ACC banners near the kitchen, framed newspaper pages along the back hall and a booted foot from Santa in the ceiling by the back door.

Greensboro’s coat-and-tie crowd come for lunch, sports fans come on weekends and blues lovers come every Tuesday night where, if you’re lucky, you can dance with a great-grandmother nicknamed Hurricane Helen.

Red Mike Grocery put a whole different spin on the fun-loving corner of Fisher and North Elm. Doug even had two families tell him they were thinking of moving because of Red Mike.

Neighbors were frustrated and angry over what they saw happening to their historic neighborhood.

When Red Mike Grocery closed last spring, Doug bought the building for $260,000, and he and Josh went back and forth over what to do. The final call? Pizza.

Doug will use recipes from one of his friends, a third-generation pizza family operating Yanni’s in Morehead City, and he’ll continue his decades-long foray into food and beer.

He started in high school, working at his mother’s bakery on Grove Street, and later joined the Army where he became a short-order cook skilled at making sweet-tasting biscuits.

When he was discharged in July 1968, Doug came back to Greensboro and either cooked for or ran a handful of beer-and-burger places. The Captain’s Lodge. Bob Jones Sandwich Bar. Miles From Nowhere. Carl’s. BG McGee’s. Fishers Grille. And now, The Corner Slice at Fisher Park, a spot his 27-year-old stepson will manage day to day.

“This is all I’ve ever done,’’ says Doug, 62, his two dogs nearby. “I can’t imagine putting on a coat and tie every day. Jesus! Could you do that? I talk to the attorneys who I know, and that’s what they do every day. And that’s fine.

“But I want to wear shorts 10 months out of the year. And flip-flops. I’m not out to impress.’’

The Corner Slice is scheduled to open in late February. Those two Fisher Park families who told Doug they were moving? Not anymore.

They’re staying.

Contact Jeri Rowe at 373-7374 or jeri.rowe@news-record.com
 

Accompanying Photos

Lynn Hey (News & Record)

Photo Caption: Doug Jones' two sauces, Fishers Finest and Dirty Doug.

Additional Photos

Comments

This article has been closed to new comments. Comments are generally closed after 14 days. However, comments may be closed earlier at the discretion of the News & Record.

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JoeScott

January 12, 2010 - 8:38 am EST

Another pizza joint on Elm Street?

Kind of excessive when you've got Pizzeria L'Italiano (a.k.a. the best pizza joint in the city) a Mellow Mushroom, and at least one other pizza place all within walking distance.

GCS Parent

January 12, 2010 - 9:12 am EST

Joe, It's a long walk from that corner to any of the spots you mention, especially Mellow Mushroom. How about something positive for the local business owner taking matters into his own hands to remove obvious blight from his neighborhood? He took a significant risk to turm that spot around and he should be applauded not criticized. He can always alter the menu to be different from the others. How do all these mexican eateries survive when they all serve the same thing? It can certainly work.

Noyouranidiot

January 12, 2010 - 9:26 am EST

Yeah, Joe, kind of excessive when you realize the man has been able to create an extremely sustainable niche with Fisher's and will probably do so with The Corner Slice. You sound like a frightened competitor.

JoeScott

January 12, 2010 - 10:55 am EST

No. I don't make pizza. I write stories -- sometimes for this paper. And 200, 300 feet is hardly a long walk. A little mobility never hurt anyone, I'd say. Especially if they're going out for pizza.

newkid

January 12, 2010 - 11:04 am EST

Fact check: distance between Fisher's Grille and Pizzeria L'Italiano is 0.6 miles--a 13 minute walk. That sounds like adequate competitive separation.

wscbd

January 12, 2010 - 11:58 am EST

Fact check: It takes 20-25 minutes to walk from Elm @ Lewis Street to Latham Park. I made that trek almost daily when I was younger than 10. That leads me to question your 13 minute estimate. It may be closer to 10 minutes. Regardless, I'm not certain that it's adequate competitive separation. I know that it takes 6-8 minutes to walk from DGI to Fisher's (again, I've made that trip many times). I've never walked to l'Italiano from DGI, but I suppose it might take 1-2 minutes. Round-trip, that's 14 minutes extra, at most. Even on a tight weekday lunch schedule, I think only the laziest (of whom there are admittedly plenty) would base the decision completely upon walk time.

JoeScott

January 12, 2010 - 2:15 pm EST

If this new place is to survive, it will have to be on the strength of their pizza. The competition is fierce. May the best pie win.

MR.SOFTBALL27

January 12, 2010 - 5:44 pm EST

Hey wscbd you and who ever you know at the greensboro news & record can kiss it because everytime someone has something to say about you they delete it or shut the page down, so go cry and report this to the new & record because I know that you are so thin skinned. poor little baby!!! Heck you probably work for them!!!

newkid

January 12, 2010 - 8:58 pm EST

Estimate came from Google maps--walking route between those two addresses. Not sure of the complete point here: it's an even shorter walk south from Pizzeria L'Italiano to Mellow Mushroom.

wscbd

January 12, 2010 - 10:50 am EST

I think this is a great idea, but if anyone thinks 6-10 blocks isn't walking distance, then I recommend taking a walk up to this place when it opens instead of your weekly stuffing at Cici's.

JoeScott

January 12, 2010 - 10:58 am EST

Right on, WSCBD.

pippi69

January 12, 2010 - 9:48 am EST

I think a pizzeria next door to Fisher's is very appropriate, seeing how Fisher's doesn't serve pizza or any specifically italian fare. It's a nice compliment to his existing business.
Those 2 other pizzeria's you mentioned are a slight stretch to call them 'within walking distance' - sure it can be done, but I imagine most people would prefer to drive closer into "downtown" GSO.

InventorNC

January 12, 2010 - 10:04 am EST

Joe, You sound like the people who said something like that to Ray Kroc (think McDonald's). A better pizza will survive and prosper. That's America for you!

JoeScott

January 12, 2010 - 10:57 am EST

May the best pizza win. But having my fair share of slices from pizza places all over the country, they got their work cut out for them with L'italiano.

AngieSmits

January 12, 2010 - 6:01 pm EST

"Within walking distance" of what? From my house it's 1.17 miles to Mellow Mushroom, but a mere 600 feet to The Corner Slice. We're stoked to have another place to eat within walking distance.

ChadinGSO

January 12, 2010 - 9:56 am EST

I thought it was either going to be chinese or pizza by the design of the entrance. I was hoping for chinese but pizza works too.

JoeScott

January 12, 2010 - 10:57 am EST

An upscale Chinese or pan-asian joint located downtown is definitely needed, and would do well.

whyus

January 12, 2010 - 1:16 pm EST

too bad no more tapas down there.

timflowers

January 12, 2010 - 2:11 pm EST

What's wrong with people around here? Every time someone tries to do something positive, the comments pile in criticizing the effort. You don't want pizza on that corner? Put YOUR money on the line and do something other than complain.

devin

January 12, 2010 - 3:54 pm EST

Flesh-Kincaid Grade Level: 6.21
Flesh Reading Ease Score: 73.85
Sentences: 49
Words: 641
Averaage Syllables per Word: 1.41
Average Words per Sentence: 13.08

laserguidedloogie

January 12, 2010 - 10:42 pm EST

Holy crap! That little shack went for 260 grand? Must be the corner location. And after that he probably put another 50 grand into it, if not more. He'll need to sell a lot of pizzas to cover that.

I try to limit my pizza intake, but I will try it since I live right down the street, but I hope that Doug's service there is better than at Fisher's. I stopped going to the grill after too many attempts at getting decent service.

Ken
http://www.LaserGuidedLoogie.com

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