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NEWS

Deep Roots grocery may move downtown

Saturday, December 12, 2009
(Updated 3:00 am)

GREENSBORO — Downtown may soon get its long-awaited grocery store. 

The general manager of Deep Roots Market said the co-op grocery could relocate to a site on the northern edge of the center city as part of a major expansion.

A development group called North Eugene Partners wants to build Deep Roots a 9,000-square-foot building in the 600 block of North Eugene Street, formerly part of the old North State Chevrolet dealership.

Deep Roots currently occupies about 2,900 square feet at 3728 Spring Garden St.

“We’re overcrowded here,” said general manager Joel Landau. “We want to expand to carry items we don’t currently have and to make for a more pleasant shopping experience.”

Getting Deep Roots to open a full-service grocery downtown would be a major victory for center-city residents.

“Everybody has been wanting a downtown grocery for 10 years,” said Bob Isner, managing partner for the development group. “There is going to be so much support for this.”

But the deal hasn’t been finalized. No lease has been signed and Landau said he’s considering other options.

“This is our preferred site if the finances can be worked out,” Landau said. “ ... We have been ready to move for a couple of years. It is finding a suitable location and a deal that is financially plausible.”

The developers hope something called industrial development bonds provided through the federal stimulus package will make the deal work.

Isner and his partners have asked the city to endorse their request for $1.9 million in such bonds to finance the project.

The money would come from a pool of more than $19 million the city received based on local job losses. The program allows developers to borrow money at a cheaper rate than on the open credit market.

The bonds, which place no obligation on the city, are designed to stimulate economic development and create jobs.

“This is not free federal money,” said Ed Wolverton, president and CEO of Downtown Greensboro Inc. “This is low-interest financing.”

The City Council could consider endorsing the request Tuesday night, the first in a series of steps the developers must negotiate before the bonds are issued.

If the process goes smoothly, construction would begin in June and the store could open in early 2011.

Deep Roots currently offers organic produce, supplements, health and beauty products, bulk items and frozen foods. The new store would add fresh meats and seafood, a deli section, a sit-down cafe, a community meeting room, a customer service desk and perhaps beer and wine.

Contact Donald W. Patterson at 373-7027 or don.patterson@news-record.com

Accompanying Photos

Wesley Beeson

Photo Caption: The Deep Roots Market at Spring Garden and Cranbrook streets. Deep Roots is considering a partnership to build a 9,000-square-foot natural-products grocery store in the 600 block of North Eugene Street, formerly part of the old North State Chevrolet deale...

WANT TO KNOW MORE?

To learn more about Deep Roots Market, visit www.deeprootsmarket.com

Comments

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teef

December 12, 2009 - 6:43 am EST

that's awesome i love Deer Poots

what16

December 12, 2009 - 7:02 am EST

that place smells funny

uncwgm

December 12, 2009 - 9:15 am EST

I think this would be great for the downtown area as well as the surrounding sections of Greensboro. Private business expansion using a loan instead of a taxpayer handout like most, I like it!

logicfairy

December 12, 2009 - 9:44 am EST

Hooray!

cdrexel

December 12, 2009 - 10:15 am EST

Perfect location and what great news to hear ! I can't wait :)

oh good grief

December 12, 2009 - 10:25 am EST

Finally, a ray of sunshine (depending on its location) for downtown residents (including Gateway Plaza?).

"Isner and his partners have asked the CITY [emphasis added] to endorse their request for $1.9 million in such bonds to finance the project."

The second ray of sunshine is that the developers did not abandon their plan(s) when the General Manager of Deep Roots here, Joel Landau, was NOT elected to the City Council in the November election. City Council, our highly influential supreme governing body, may or may not be the City "arm" having to vote/approve the expenditure from "stimulus money."

In any event, Mr. Laudau has been spared from looking as if he was seeking election with a specific, possibly self-serving, goal in mind.

gsostudent

December 12, 2009 - 4:03 pm EST

this isn't the first time he ran for council you know.... if anyone is self serving in that race it was mary rakestraw.

kikablue

December 12, 2009 - 6:32 pm EST

And just like all the rest of them are.

downtowngso

December 12, 2009 - 11:29 am EST

well lets hope our new city council, which seems to be going on the path of stopping progress, supports this.

Get Real

December 12, 2009 - 12:55 pm EST

YES!

luvdowntowngso

December 12, 2009 - 1:13 pm EST

This is great news for residents of downtown! Let's hope city council see it that way! I've never shopped there but if they come downtown, I'm there!

Highlander

December 12, 2009 - 3:47 pm EST

Finally!

gsostudent

December 12, 2009 - 4:02 pm EST

yes please! i'm sick of driving all the way out there. downtown grocery store is so crucial.

newsTime

December 12, 2009 - 4:40 pm EST

If you want to spend double for your food then shop at deep roots.I looked at bread at deep roots last week, I was shocked at the hi cost. If down towners want a grocery store then this place is not the answer ,thats because this is a health food store, its not the every day grocery store. What happens if deep roots goes bankrupt after receiving the $ 2 million loan ? I expect the tax payers will owe the cash. Since this is a low interest loan, that means the tax payers are paying part of the interest cost. Deep roots is great for certain items. Honey, bee pollen, muffins, bulk herbs, oils, grains, flours, ect. They dont need to move or to expand to 9000 square feet. Besides, why build a large building when this town has so many empty stores ? The current location is 1 block from the wendover exit at spring garden. Its also not far from hi way 40. Not far from the north eugene site is another much larger health food store. (earth fare) Why would deep roots want to move so close to earth fare ? (which is close to lowes on battleground). The new proposed deep roots sounds just like earth fare. (a deli, a meeting room, and a sit down cafe) A good alternative would be to buy or rent the house next to deep roots in order to expand. The house could remain and give deep roots more room.

foodforthought

December 12, 2009 - 6:31 pm EST

There is already a new independent farmers' market in that (downtown) area. It is located at 505 N. Greene St., one block north of the Marriott. There are fabulous items from loads of NC farms. And they care about what the customers want more than regulating our farmers to death and running them out of business!!!! Check it out!

kikablue

December 12, 2009 - 6:38 pm EST

They had talked about putting a grocery store down town awhile back and nothing came of it then they were talking about another hotel down town. The people in downtown Greensboro NEED a grocery store. But if the city council can not get their hands on making a buck it will never happen.

Tristar500

December 12, 2009 - 11:33 pm EST

I'm not anti Deep Roots, but seriously, if you want a really killer grocery store downtown it would be a Trader Joe's!

Think about it,even it deep roots got the two million loan and then Trader Joe's moved in who would last?

Again, I'm not anti Deep Roots but I deeply hope for a Trader Joe's somewhere in GSO!

newkid

December 13, 2009 - 5:37 pm EST

A Trader Joe's would be terrific, no question. And their costs are low compared to our other local grocery stores and markets.

FredGregory

December 14, 2009 - 4:30 pm EST

Amen to Trader Joes.. Two Buck Chuck's. That's a real deal

gsoagt

December 12, 2009 - 11:59 pm EST

Let's face it, if you can afford to live downtown, you can afford the high prices at Deep Roots and have a car to shop anywhere you want to. There is a reason no other grocery stores have even thought about opening in downtown. If it were profitable, Harris Teeter would have a downtown location similar to the one in uptown Charlotte.

gso27

December 13, 2009 - 10:16 pm EST

A Trader Joe's would be a much better fit for downtown residents and being the only one in atleast a 50 mile radius would insure it's success without the need to spend any taxpayer money or eleborate loans from the city. I suspect that many central city residents would rather shop at Harris Teeter or even Fresh Market over Deep Roots anyway.

co_operate

December 14, 2009 - 9:49 am EST

Deep Roots is not just a grocery store, it is a cooperatively owned business (ie does not exist to supply profits to a few owners or thousands of shareholders like Harris Teeter and the other large chains). The big stores would not be able to generate the profits they need in a (Greensboro) downtown location. It is a shame that Deep Roots is considering a new building when there are so many vacant sites downtown, though it might be a challenge to find a building there that works as a grocery store. After 30 years of managing in small, off-beat locations, I hope Deep Roots can pull off a great location and expanded services for the owners and other customers that love the store. I also hope the board of directors and management are doing their homework this time!

KimberlyGSO

December 14, 2009 - 3:15 pm EST

I’m torn – I know downtown would benefit from a grocer, but Deep Roots is so close to my home, I’d hate to see it move farther away like Fresh Market did. :-(

I also like the idea of a larger Deep Roots. It’s so tiny, I often worry about people shoplifting when I’m in there.

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