news-record.com

NEWS

Hotel proposal for South Elm will get hearing

Tuesday, December 1, 2009
(Updated 8:13 am)

GREENSBORO — The city will consider selling 2.75 acres of a South Elm Street redevelopment area to the Ole Asheboro Neighborhood Association for a proposed luxury hotel project.

The city redevelopment commission, which owns about seven acres in the area at South Elm and Lee streets, planned to hire a master developer to build housing, retail and office space on the land.

The neighborhood association and a hotel developer have asked the commission instead to set aside a chunk of the property for a 200-room, $47 million hotel that would be partially financed by federal bonds.

On Monday, the city redevelopment commission agreed to set a public hearing for 3 p.m. Dec. 21 to consider selling the land.

Supporters of the project, including two City Council members, urged the commission to consider the hotel.

“I know this is a new vision,” Councilwoman Goldie Wells told the commission. “Greensboro can be a leader in showing how neighborhoods can partner with the city and partner with businesses to move us forward.”

Councilwoman T. Dianne Bellamy-Small also supports the hotel project.

Over the past few years, the city has bought up properties at the South Elm Street site, demolished existing buildings and started cleaning up contaminated soil.

In October, the commission decided to send out requests for proposals to hire a master developer for the location.

Last month, the commission reconsidered that decision at the urging of the hotel project supporters, who wanted to move quickly to take advantage of the special financing provided under the American Recovery and Reinvestment Act.

Since then, project planners have provided more details to city staff.

The proposed hotel would be built at South Elm and Lee streets and be seven stories tall.

It would include a restaurant, a lobby bar, a pool and 7,400 square feet of meeting space. Room rates would go for more than $200 a night.

An adjacent parking garage — proposed to be built with an $8 million subsidy from the city — would be two stories tall and hold 16,000 square feet of retail space.

The developers estimate the project would create 100 permanent jobs and 200 construction jobs.

A feasibility study written by a hospitality consultant group recommended recruiting the luxury hotel company InterContinental for the project.

“Right now, there is nothing there. It’s a brownfield,” said developer Bridget Chisholm. “What we are trying to do is bring smart development, smart business to an area that is disenfranchised.”

Dan Curry, the acting director for Greensboro Housing and Community Development, recommended further review of the project.

“This is a proposal that is well thought out in terms of this level of details. It’s got a lot of unique types of financing coming together,” Curry said. “It’s got the ability to be an anchor project ... that could attract other development.”

The city will need to have the property appraised to determine the sale price, Curry said. The redevelopment commission might also want a third party to conduct a market analysis for the proposed project, he said.

Some redevelopment commission members had concerns that selling off the corner of the property would diminish the value of the rest of the site and make it more difficult to attract a developer.

“I still prefer the master developer approach,” said commission member Bob Mays. “Nothing I have heard has changed my mind in that regard.”

Still, the commission agreed to set a hearing to consider selling the property and decided to put off looking for master developers for now.

Contact Amanda Lehmert at 373-7075 or amanda.lehmert@news-record.com

  • Proposed Hotel, South Elm Street at Lee Street, Greensboro, NC

Comments

This article has been closed to new comments. Comments are generally closed after 14 days. However, comments may be closed earlier at the discretion of the News & Record.

Inappropriate content? Please report abuse.

jeffic_fail

December 1, 2009 - 5:26 am EST

South Elm/Lee Street you say? Nothing screams brilliance quite like building a 200 room, $47 million dollar luxury hotel in the hood. If that is not a Jeffic Fail, then I don't know what is.

capricorn7nc

December 1, 2009 - 6:59 am EST

Where else would they build it downtown? Do you even know where any of this is really located? They are talking about where Tri-City Seafood used to be. That is not the hood. It was still dark when you posted. I will blame the ignorance on that.

jeffic_fail

December 2, 2009 - 5:17 am EST

Where are you from? Detroit? Baltimore? If so, I suppose by comparison it's not hood but when compared to other areas of Greensboro it is. Thanks for blaming the darkness for my ignorance. For you, there is no excuse. JEFFIC FAIL!

buzzardbible

December 1, 2009 - 9:47 am EST

Your're right. That's the craziest place to build a hotel. This evidently isn't a "business" but a social development
opportunity for the city government. There are much better ways to use the money (education, community interaction programs,...) then mindlessly throwing money into something with good intentions.

capricorn7nc

December 1, 2009 - 6:54 am EST

I support it, and it is not in the middle of the hood. It is across the street from downtown, and in the area that they are redeveloping. We need jobs, and this will be something that will create new jobs. The fact that the city will not have to pay for it is more incentive to build it. They are also building the new education building in the same area, so it is necessary to support that building for conventions and conferences that will be held there. Maybe the other hotels downtown will do some upgrades, so more people will stay downtown. I know plenty of people who visit the area who stay near the airport, Wendover, or High Point Rd. because there is nothing nice downtown. Downtown needs to be spruced up, and this is one way to do it.

AirDoc

December 1, 2009 - 8:08 am EST

One might carefully want to weigh their comments about how great a location this is for a hotel. Remember Carolina Circle Mall? It was a very nice mall with an ice skating rink, carousel, and all kinds of support stores surrounding it. It too was built in a place similar to that of Elm and Lee. Some may not know or remember, but merchants in the mall as well as shoppers out in the parking lot were continuously accosted and victimized as area thugs stole and robbed. After committing their crimes, the thugs fled east through the wooded area back over to their nearby homes. Security officers were hired by the mall and by the individual stores but the crime problem never seemed to lessen. Would this area be any different? It doesn't seem that it would. Simply "wanting" a nice facility like this will not make it a safe place to be. My job has made me intimately familiar with this specific area for over 35 years. I can't think of any business I would feel comfortable building here, especially one where customer security is paramount.

tuffi

December 1, 2009 - 8:29 am EST

I totally agree with you. This hotel will experience the same types of events as Carolina Circle Mall and will close within the first year or two of existence. Robbery will be rampant, and not a single person will want to stay there. I can imagine that people will cancel their reservation and not stay there when they arrive and observe the area.

ryanshell

December 1, 2009 - 8:24 am EST

Jeff, I'm not saying that I'm for or against the idea, but you are wildly mistaken by calling the proposed location "the hood."

Ryan Shell

are you kidding me

December 1, 2009 - 8:34 am EST

using taxpayer money (federal bonds) to build a hotel that MIGHT create 100 permanent hotel jobs? add another $8,000,000 from the City for a parking deck and retail space? this is ridiculous

hopperfan

December 1, 2009 - 8:53 am EST

I think this hotel can be successful here.You know why? Because another "upscale" development a block a way (Southside) has become a success story. Thats right Southside was part of the so called "questionable area" and today there are shops and tomehomes that sell for as much as $500,000. So don't judge an area just because its near a street named Martin Luther King Jr Drive folks.

turkey

December 1, 2009 - 8:54 am EST

To all of you that say it is not the hood you are correct, but if you turn the corner and look around you may see one of the biggest "hood" projects in the state and then go down Lee St. east about another mile and you'll see another "hood" project. It might not be the hood but it is sandwiched in between two.

turkey

December 1, 2009 - 8:55 am EST

Has anyone ever seen the homless that wash their clothes in the Southside fountain? Are that has beaten the odds but isn't without its problems or crime.

turkey

December 1, 2009 - 8:56 am EST

Homeless and Area, sorry!

hopperfan

December 1, 2009 - 8:59 am EST

question...why are people calling it the hood anyway? is it because a lot of black people live in the area and thats the reason a hotel shoudnt be built here? I know of other areas in the city where crime is increasing where white people live and those areas are not called "the hood"

turkey

December 1, 2009 - 9:02 am EST

Where, because I want to know these places as well! It also has nothing to do with race.

turkey

December 1, 2009 - 9:05 am EST

By the way, projects like Southside and this upscale hotel are known as Urban Renewal. IF people are sooo concerned about the less fortunate that live in the area they would be concerned that this is a systematic approach to help raise property taxes in the area and push out the monetarily less fortunate.

hopperfan

December 1, 2009 - 9:13 am EST

yea but "the hood" is racially toned. As I stated before, the success of Southside proves the skeptics wrong. Southside was not only a part of a questionable area, its across the street from the South Elm/Lee site. Southside is a neighborhood where middle to upper income white people have bought homes and townhomes near a street called Martin Luther King Jr Dr. But the neighborhood also includes African-Americans and African-American businesses. So these projects are not pushing certain groups out of the neighborhood.

turkey

December 1, 2009 - 9:21 am EST

Middle Class? I think the cheapest and this is being very gracious is 250K. If that is middle class then I am extremely poor. It hikes up taxes in the area so that monetarily less fortunate people have to move b/c they can't afford property taxes. Look it up, Urban Renewal. By the way I didn't say black I said monetarily less fortunate which also means white, hispanic, asian etc.

uncwgm

December 1, 2009 - 10:02 am EST

You couldn't pick a worse location if you tried..if there wasn't govt money involved this location would never be chosen.

http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=lee+street,+...

capricorn7nc

December 1, 2009 - 10:10 am EST

We always complain about new development. The education building is being built in the same area which will bring jobs, this hotel bring jobs, and other businesses that will want to move to that area will bring jobs. Stop being shortsighted and ignorant of the facts. This will do more for the city than the Aquatic Center that has a running cost to a coliseum that is consistently in the red and in need of repairs. We need to grow as a city, and sorry but I think it is a good idea. Yeah there are homeless people over there, because there are two shelters on Eugene St. The reason we have so many homeless people is because there are no jobs, and a lot of businesses will not give those people jobs because they do not have homes, or because they look a certain way. How else do you expect them to not be homeless if you will not give them jobs? This is our council actively seeking out new development and jobs, and I totally support it. What some of you call the hood are where there are schools, children, and hardworking people who take pride in their homes. I am sorry that it could not be put on Friendly where some of you would like, but I am happy it is happening and I hope it goes forward. Southside is a success story, and I hope any new development that will create more jobs for the area moves forward. Greensboro is going to grow, and some places we never thought will get things that they never had. Eastern and Southern parts of Greensboro are going to continue to get new development because that is where the people are, and where there is need for economic development.

capricorn7nc

December 1, 2009 - 10:15 am EST

Also, getting back to the Aquatic Center. There are a lot of you supporting that, and if we used your logic it isn't a good project either because it is along High Point Rd. and Lee St. Both have seen increased violence and crime, and it would not be good for them to build that because of the crime in that area. People are forgetting about the research park being built on East Lee St. that will bring new jobs, and whenever the loop is finished it will go around areas that are seen as high crime areas. There will be new schools, new businesses, and new homes built all over this city. Crime increases as population and poverty increases, which is why we need jobs to curb that activity.

newtogso

December 1, 2009 - 12:11 pm EST

This area has been slated for redevelopment for years, so the question of whether this is a good spot for redevelopment is moot. It's going to happen. It will bring added density and vibrancy to the downtown area. It is a good place for a hotel in that it is easy to get to from either direction on I-40, it will provide a solid anchor to the south part of town, much like the Marriott does for the north part of Elm St. There is a tremendous amount of proposed development and interest in this area of downtown. Throw in the revitatlized Hight Pt. Rd/Lee St. corridor, the Coliseum less than a mile away and the new Nanoscience campus less than two miles away and you will see success. Now, as to whether the current hotel proposal works out will hinge more on its design, its price point and how it is managed and not on its location. Naysayers should get out of the way...

ryanshell

December 1, 2009 - 1:38 pm EST

I decided to revisit this post and the comments have made me shake my head.

I’m the HOA President for Southside, the award winning neighborhood that is in close proximity to the land that will eventually be developed.

Southside has a tremendous amount of foot traffic from both residents and business patrons – it’s a very safe community. Given its unique location, residents are aware that there will be folks walking through the neighborhood that don’t live there.

And for those that can’t/don’t remember, Southside used to be a prominent crack/prostitution location in Greensboro. It, in no way, was desirable. Someone had the vision to create something great – they built it and residents came.

I’ve lived in the neighborhood for 4.5 years at this point, and it’s simply a wonderful place to live. The neighborhood has a very diverse residential/business makeup so the thought of it being for only one group is simply not true. The area that is considered “Southside” has single family homes, condos, townhomes and a large apartment complex.

Furthermore, I’ve also adopted the section of Lee St that borders the proposed development. I’m very familiar with its surroundings and it’s far from what I’d consider “the hood.” Just because a part of town doesn't look like what you may be used to doesn't make it the hood.

It’s also worth noting that those that live/play in downtown tend to have a different view than those living in the “suburbs.” Simply ask someone that lives downtown about parking versus someone that doesn’t live downtown. You’ll get two completely different answers – primarily due to education (meaning knowledge of parking locations) and the fact that there are different expectations.

This part of downtown will one day thrive – I’d put money on that.

Ryan Shell

PS - I'm more than happy to give anyone a walking tour of the area. You might just find yourself saying, "I had no idea all of this was here."

jeffic_fail

December 4, 2009 - 5:02 am EST

After reading this link, you can KEEP your walking tour of that area. http://www.news-record.com/content/2009/12/03/article/greensboro_busines...

eMail Updates

Advertisement | Advertise with Us

Featured Ads

Search

Advertisement | Advertise with Us
Advertisement | Advertise with Us
Advertisement | Advertise with Us

News & Record Network Sites

User Tools

  • Social Networking
  • RSS
  • Share
  • Sign in to MyNR

Search