GREENSBORO — Beneath a Tuscan blue sky, organizers of the city’s first Festivale Italiano spent most of their day fighting a common problem for vendors up and down South Elm Street: popularity.
“We had no idea it would be this big,” said Robin Lindsey, one of the organizers of Festivale Italiano, as she stood outside Natty Greene’s Brewing Co. She’d just gotten change for the pub, which was running low on dollar bills.
Then, Lindsey was off to the other end of the 300 block of South Elm Street. She had been notified that the staff manning the alcohol ID table was running out of wristbands. “That’s a good problem to have,” she said.
Several hundred Triad residents turned out for the festival. They biked in the Gran Fondo, ate cannolis and subs, listened to Italian music and browsed products such as scarves and lotions.
Alex Amoroso, of Cheesecakes by Alex on South Elm Street and also an organizer, was expecting 1,500 people. “I think we well-exceeded that,” he said.
By 2 p.m., about two hours after the start, many vendors were running out of food.
Alex Prada of Caffe Prada of Winston-Salem had already sent for more pumpkin gelato at 2 p.m. The turnout “tells how diverse our community is becoming,” Prada said.
Busy, Prada said he wished he had time to sample sausage and peppers.
Tracy Lamothe of Riva’s Trattoria on North Greene Street had to close her booth at 2:30 p.m. She’d sold all her meatball subs. “We sold 150 sandwiches in two hours,” she said.
“Next year, we’ll make more food,” Lamothe said. “It was really hard to judge because it’s the first year,” Lamothe said of the turnout.
Lamothe and Amoroso said several business owners always wanted to have an Italian festival. “It took Pam (Foxx) and Robin (Lindsey) to make it happen,” Amoroso said of the women of 3Dog Productions. “We’d never had the time to do it.”
Amoroso, the cheesecake master, served cannolis, zeppolis (fried pizza dough) and sfogliatelle (a filled pastry) outside his Elm Street restaurant.
The Gran Fondo cycling event, sponsored and organized by Dale Brown of Cycles De Oro, had a larger than expected turnout as well. Expecting 50 to 70 people, Brown said 136 people showed up for the rides of 61, 32 and 15 miles.
“In a couple of years there could be 500 people,” Brown said.
Festivalgoers looked pleased. Though there was one complaint — long food lines.
“I wish they had gotten more publicity and had more vendors,” Jane Malmfelt of Greensboro said. She’d bought a big bag of cannolis with spaghetti and meatballs for dinner.
Vicky Proehl of Greensboro agreed. “They need more food booths so there won’t be any long lines.”
Amoroso said the organizers are already planning next year’s event — tentatively scheduled for Columbus Day.
“We want to grow it,” Amoroso said. “We wanted to prove it would work and I think we’ve done that.” He said the organizers will expand with more blocks, more food and more events in coming years.
Contact E.A. Seagraves at 883-4422, Ext. 241, or elizabeth.seagraves@news-record.com
Photo Caption: Bicyclists ride in the Gran Fondo cycling event during the inaugural Festivale Italiano on Sunday in Greensboro.
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