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Italian festival turnout surprises vendors

Monday, November 9, 2009
(Updated Thursday, November 12 - 3:55 pm)

GREENSBORO — Beneath a Tuscan blue sky, organizers of the city’s first Festivale Italiano spent most of their day fighting a common problem for vendors up and down South Elm Street: popularity.

“We had no idea it would be this big,” said Robin Lindsey, one of the organizers of Festivale Italiano, as she stood outside Natty Greene’s Brewing Co. She’d just gotten change for the pub, which was running low on dollar bills.

Then, Lindsey was off to the other end of the 300 block of South Elm Street. She had been notified that the staff manning the alcohol ID table was running out of wristbands. “That’s a good problem to have,” she said.

Several hundred Triad residents turned out for the festival. They biked in the Gran Fondo, ate cannolis and subs, listened to Italian music and browsed products such as scarves and lotions.

Alex Amoroso, of Cheesecakes by Alex on South Elm Street and also an organizer, was expecting 1,500 people. “I think we well-exceeded that,” he said.

By 2 p.m., about two hours after the start, many vendors were running out of food.

Alex Prada of Caffe Prada of Winston-Salem had already sent for more pumpkin gelato at 2 p.m. The turnout “tells how diverse our community is becoming,” Prada said.

Busy, Prada said he wished he had time to sample sausage and peppers.

Tracy Lamothe of Riva’s Trattoria on North Greene Street had to close her booth at 2:30 p.m. She’d sold all her meatball subs. “We sold 150 sandwiches in two hours,” she said.

“Next year, we’ll make more food,” Lamothe said. “It was really hard to judge because it’s the first year,” Lamothe said of the turnout.

Lamothe and Amoroso said several business owners always wanted to have an Italian festival. “It took Pam (Foxx) and Robin (Lindsey) to make it happen,” Amoroso said of the women of 3Dog Productions. “We’d never had the time to do it.”

Amoroso, the cheesecake master, served cannolis, zeppolis (fried pizza dough) and sfogliatelle (a filled pastry) outside his Elm Street restaurant.

The Gran Fondo cycling event, sponsored and organized by Dale Brown of Cycles De Oro, had a larger than expected turnout as well. Expecting 50 to 70 people, Brown said 136 people showed up for the rides of 61, 32 and 15 miles.

“In a couple of years there could be 500 people,” Brown said.

Festivalgoers looked pleased. Though there was one complaint — long food lines.

“I wish they had gotten more publicity and had more vendors,” Jane Malmfelt of Greensboro said. She’d bought a big bag of cannolis with spaghetti and meatballs for dinner.

Vicky Proehl of Greensboro agreed. “They need more food booths so there won’t be any long lines.”

Amoroso said the organizers are already planning next year’s event — tentatively scheduled for Columbus Day.

“We want to grow it,” Amoroso said. “We wanted to prove it would work and I think we’ve done that.” He said the organizers will expand with more blocks, more food and more events in coming years.

Contact E.A. Seagraves at 883-4422, Ext. 241, or elizabeth.seagraves@news-record.com

 

 

Accompanying Photos

Lynn Hey (News & Record)

Photo Caption: Bicyclists ride in the Gran Fondo cycling event during the inaugural Festivale Italiano on Sunday in Greensboro.

Additional Photos

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dalekm123

November 9, 2009 - 6:49 am EST

It was a great afternoon....and who would have thought the weather would have been so perfect for the event.

As a local participant I say YES to all the comments above...more vendors, food, tables and chairs, a more thought out set up so we could walk through and enjoy all that the day had to offer.

Long lines...caused people to stand in front of some vendors ( ie like the excellent coffee guy). Lastly, more trash cans please...and a crew to empty them.

GOOD JOB organizers...and GOOD JOB GREENSBORO for supporting this event.

marymac47

November 9, 2009 - 8:24 am EST

I thought the event was a big success. It was a beautiful day and everyone there looked like they were enjoying the day. Food was great, but the lines were long. Hopefully, next year it will be bigger. Congratulations to the organizers. I look forward to next year.

Soccer Mom

November 9, 2009 - 9:20 am EST

Here's what a real Italian festival looks like: http://www.italianamericanclubofvenice.com/Festival.html (and that's what we've been missing). We were looking forward to eating some good Italian food while listening to some great Italian music, but left yesterday's festival very disappointed because no one wanted to stand in the very long lines for the very few food vendors that were there. And the only thing for the kids was a face-painting booth. There were a lot of young families there enjoying the great weather, but please next time have more free activities for the children and more food vendors to accomodate the crowd. There are plenty of restaurants (and Italian delis) around the Triad who serve good Italian dishes - Where were they??

BigItaliano

November 9, 2009 - 10:13 am EST

Lady! Don't play scrooge here! This was the first time they did it and they did a wonderful job! If instead of sitting around and criticizing you would do something... Next time help people so the line is not big! Besides if you been to Italy there is a big line everywhere! It can't get more Italian than that. I spent my life in lines in Italy!
Pleeeeeease! Fammi il favore e vai a criticare a qualcun altro
Tanti Saluti Big Italiano!

Soccer Mom

November 9, 2009 - 1:53 pm EST

Big Italiano - If they want people to return next year, they need to be open to constructive criticism. That's all anyone here is trying to offer. It does no one any good to pretend this was a problem-free event when they should've had many more vendors to accomodate the big turnout (which was a great thing to have). You may like to stand in very long lines, but it doesn't hurt to acknowledge that the wait turned away a lot of people too.

Salvino

November 10, 2009 - 12:12 am EST

Soccer Mom,

I thank you for your comments, and would like to share my thoughts with you. I agree that it would be naive to view the event as problem free. But there is no event that is problem free. Every festival, concert, party, etc. has problems to some extent. It is more important to concentrate on the positive aspects. I think it was wonderful to see the community embrace the festival the way it did. The attendance was amazing, and greatly exceeded anyones expectations. According to the article written above, I would say that actual attendance was five times more than anyone predicted. I think those involved had a great deal to handle, and did a very good job.
With this in mind, I think it is important to understand that long lines were expected. Some vendors ran out of food very early, and to be honest, they should have prepared accordingly. But people were working very hard to handle what was thrown at them, and I think a little credit is due in that area.
As for other Italian deli's and establishments not being involved, I can simply say that many if not all Italian restaurants in the Triad area were invited to participate. If they chose not to participate, it is purely their decision and should be respected as such.

Also, I would like to comment on some things you wrote. Constructive criticism is always welcome, especially after a first time event like this one that is hoping to grow in the future. However, starting off your post with "Here's what a real Italian Festival looks like" is not constructive criticism. It is condescending. While I understand that many of us have been to Italian festivals that are well established and have many more things to eat and enjoy, your comment seems to imply that this event was completely faulty, offering no room for growth, and completely misguided. I respectfully disagree. I think you need to look forward to what the possibilities for this event are in the future. I am sure the planners and vendors are doing just that right now.

One more thing. With this being a young event, I agree some things can be done differently, and I agree that next year there should be more for children and families as well. Suggesting things children would enjoy such as marionette shows, grape stomping, and parades would be constructive criticism. Simply saying that there should be more for children other than face painting and leaving it at that is, once again, unhelpful and not considered constructive criticism.

adoptashelterpet

November 9, 2009 - 10:05 am EST

You also need to look to the North at their festivals. I also volunteer for a non-profit, I looked at your vendor rates, way to expensive for a nonprofit group. You need to consider a cheaper fee for a nonprofit group so you can draw some of those groups in there. We came early yesterday and had some food, a glass of wine and left within 35 minutes because there was nothing to do. Greensboro needs more of these events this time of year, I wouldn't touch the weekend, but I would rethink your vendor fees.

GBO_Yoda

November 9, 2009 - 1:50 pm EST

No shootings or fights or muggings , Amazing when you get some good peeps together for a calm interesting day of activities.Would like to see more of this in Greensboro.

tobi

November 9, 2009 - 2:48 pm EST

Ok..Yoda
If these are the good people, then who are the bad. How many events have we had in Greensboro that resulted in muggings, shootings, or fights, and who were involved? I'm seriously curious. Just wanna know.

GBO_Yoda

November 9, 2009 - 10:19 pm EST

The bad are the ones that end up in the paper for fighting ,shooting, mugging etc ....... It great to get a large group together and it not have any riptides of issues is what I am implying what are you implying? "Everyone" must obey the laws.

MyOpinion

November 9, 2009 - 8:19 pm EST

I applaud the leaders who made this new festival happen. I missed it because I did not hear about it until two days after it was over. In the spirit of helping with valuable feedback, I suggest please get out the publicity a couple weeks earlier next year. Thank you.

Salvino

November 9, 2009 - 11:46 pm EST

I'd like to thank you for taking the time to write about the Italian festival, as well as mentioning those that had such an important part in creating and pulling off the event itself. I can tell that a lot of effort went into the festival, and everyone seemed pleasantly surprised and even a bit overwhelmed by the amazing turnout. I would however like to comment on a few things you wrote in your article.

First, I feel that it is important to comment on more of the positive aspects of the festival. I understand that some vendors ran out of food due to a larger turnout than expected, yet I don't feel that this needed to be the bulk of your article. This was the first in hopefully many festivals, and it seems to me that it is more important to talk about how the festival will evolve and what to expect in the future. Also, long lines, irritable as they may be, do imply a successful event. Nobody enjoys waiting in line, but there was the demand and the attendance that allow these sorts of things to be overlooked and not require more than one comment from visitors to the festival in your article.

I also feel the need to point out that two vendors did not run out of food. Cheesecakes by Alex remained open and serving until the very end, and with Alex being a major sponsor I am glad to see his name mentioned. But Pizzeria L'Italiano were not only the last vendors standing, they had a line over half a block long and kept working the entire time. They had more than enough food, and even fed the other vendors and cleanup crews at the end of the night. I understand that it was a community event, but Pizzeria L'Italiano kept serving a great deal of visitors and worked tirelessly for hours on end. Every time I passed their booth they were moving quickly serving slices, grilling food, wrapping sandwiches, and even singing to please their seemingly endless line of customers. They quickly became the only food at the festival and served everybody, and did not even receive a mention in the paper. I think you overlooked a major part of the festival, and they deserve to be brought to the attention of the public for their dedication and effort.

mmjb

November 10, 2009 - 9:32 am EST

I can't help but wonder if the person who wrote this article was even present at the festival. As Salvino said, Pizzeria L'Italiano wasn't even mentioned in the article and they clearly were the last vendor standing. The whole crew worked for hours on end despite the heat and endless lines. The owner Rosario Mascali had his whole crew and even his 3 children helping out during the entire event. The food was served with no delay and was absolutley delicious as always. I can't understand why they didn't receive any recognition at all when they clearly were the biggest part of the festival.

EA Seagraves

November 11, 2009 - 4:25 pm EST

Salvino and mmjb: Thanks for your comments.

Yes, in fact, I was at the festival -- twice. Once to see the last two groups of cyclers start their rides and then again mid-afternoon.

I spoke with Alex Amoroso and Tracy Lamothe as they were two of the main sponsors and organizers. I also spoke with Alex Prada after walking by and hearing Prada and staff mention they were running out of gelato.

Sorry to hear the article didn't meet your expectations. I did, however, intend to show the success of the event through the article.

Thanks for the suggestions and recognition of Pizzeria L'Italiano!

--E.A. Seagraves

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