news-record.com

NEWS

Advertisement | Advertise with Us

Lost business from gross-out clips forces Domino's to close

Tuesday, September 29, 2009
(Updated 1:44 pm)

HICKORY — The owner of the now-closed Domino's Pizza in Conover said the notorious gross-out videos that two employees posted on YouTube cost him more than half his profits.

The store closed Sept. 22.

''My business was off 58 percent because of YouTube," said Kevin Hendren, the franchise owner.

He was at the darkened pizza shop Monday and said he will not reopen the Domino's next to the Kmart parking lot near Exit 130 off Interstate 40.

Hendren declined to say whether he has plans for the building.

''I'm just living day to day right now," he said.

Business at the Conover Domino's did not rebound after he fired two employees responsible for the videos, Hendren said.

Five separate clips showed an employee who appeared to put cheese in his nose before putting it on a sandwich; pass gas on a piece of salami; and sneeze on an order of cheese sticks before hiding the resulting mucus under the cheese and boxing the order.

In one clip, the employee pulled down his pants, wiped himself with a sponge and then used the sponge to wipe down a pan in the sink.

The videos gained a vast online audience. Conover police Chief Gary Lafone said he fielded calls from reporters with BBC, Inside Edition, Court TV and TV stations from as far away as St. Louis, Mo., in the wake of the controversy.

Michael Anthony Setzer, 32, of Conover and Kristy Lynn Hammonds, 31, of Taylorsville were charged with distributing prohibited foods, a felony.

Renee Travis, who works at Primetime Video next door to the Conover Domino's, said she was sorry to see pizza store close last week.

She went back to ordering from the Domino's a few weeks after the YouTube controversy, figuring the Domino's was cleaner then ever.

An employee at nearby Smoker Friendly said she was sad to hear the Domino's employees lost their jobs.

A typical Domino's employs 15 to 20 people, said Tim McIntyre, a corporate spokesman for Domino's Pizza.

''These are all people who lost their incomes because of what two people did," he said. "There were a lot of victims created by the prank these two individual pulled."

Hendren closed two of his Domino's franchises this year, McIntyre said, though he wasn't sure where the second is located. He said Hendren still owned one Domino's franchise.

Nationwide, the disgusting YouTube videos cost Domino's an estimated 1 to 2 percent in sales, McIntyre said.

Domino's used the video controversy as a reminder to franchise owners that every hire is important, he said.

The corporate headquarters also began encouraging franchises to conduct criminal background checks on potential employees.

Hammonds did have a criminal record. She was convicted in 2008 of misdemeanor sexual battery and is a registered sex offender. She was in the news a second time this month after being kicked out of Wilkes Community College.

The college cited the state law known as the Jessica Lunsford Act that bars registered sex offender from knowingly being on the grounds of any place where minors are cared for or gather for regularly scheduled educational programs.
 

Comments

This article has been closed to new comments. Comments are generally closed after 14 days. However, comments may be closed earlier at the discretion of the News & Record.

Inappropriate content? Please notify us.

CherylP25

September 29, 2009 - 3:04 pm EDT

What's wrong with people? This is sickening on so many levels...

lwwilli

September 29, 2009 - 4:06 pm EDT

These two people who did this sickening thing should be made to eat PIG Slop for a year. They might think twice before doing a stupid trick again. HOW GROSS this was. They should be made to watch there little prank at every meal before they eat.

eMail Updates

Advertisement | Advertise with Us

Featured Ads

Search

Advertisement | Advertise with Us
Advertisement | Advertise with Us
Advertisement | Advertise with Us

News & Record Network Sites

Triad Weather

  • Current Condition: PARTLY CLOUDY
  • Current Temperature: 52°
  • UV Idx: 3
  • Forecast High/Low: H: 56° L: 46°

User Tools

  • Social Networking
  • RSS
  • Share
  • Sign in to MyNR

Search