GREENSBORO — The 8th annual BET Black College Tour stopped at N.C. A&T to interact with its viewers face-to-face on Friday.
The tour last stopped at A&T in 2004.
Travis Jackson, A&T’s student vice president of external affairs, said students have been requesting the event for years. “For us to be able to have them here, it feels so great,” he said. “Not only are you looking out for the best interest of the students, you’re also giving a great image of the university because they’re going to be showing it during commercials.”
Jackson, a 20-year-old junior in public relations, has helped plan the event since the summer.
On Friday afternoon, hundreds of students traipsed on the blue-tarped gym floor in the Corbett Sports Center to learn about career opportunities, play games and enjoy classic and current hip-hop and R&B tunes.
Michelle Garner, vice president of BET consumer engagement, said she’s glad that the tour returned to A&T. She said previous tour scheduling had been hampered by A&T’s noise ordinance that forbids loud commotion before 4 p.m.
A&T is the fourth of 14th stops scheduled on the tour. It will go to Winston-Salem State University on Oct. 16.
“The whole purpose is to foster and develop BET’s relationship with black college students and then, of course, just to support black colleges,” Garner said.
The tour also gives BET marketing partners opportunities for one-on-one engagement with a key demographic.
The Air Force sponsored a 2-on-2 basketball competition, Microsoft offered free software and Xbox held video-game contests.
Students also participated in singing and rapping competitions, and a concert with local and national talent.
Khishana Moore, a 19-year-old freshman who picked up internship information at the Career Center table, said she liked the atmosphere.
“It’s like an expo for young black people,” she said.
Moore also liked the fact that special guests joined the tour. Terrence J and Rocsi, co-hosts of BET’s popular music video countdown show “106 & Park,” emceed the event.
Terrence J, whose given name is Terrence Jenkins, is a 2004 A&T graduate, former student body president and former DJ for the campus radio station WNAA (90.1 FM).
“Knowing that he’s from A&T, and now he’s the host of '106 & Park,’ it’s kind of motivation,” Moore said. “I feel like I can actually pursue it.”
Jenkins talked about his entertainment career with dozens of students in Memorial Student Union Exhibit Hall before the activities in the sports center. “Your level of hunger is going to determine how far you’re going to take it,” he said.
But he doesn’t stray too far from his Aggie family.
“When I see your faces, y’all just give me inspiration because y’all remind me of where I came from,” he said. “And I’m excited for where I’m about to go, but even more so, I’m excited for where you guys are about to go.”
Contact Dioni L. Wise at 373-7090 or dioni.wise@news-record.com
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