"President Obama has a big megaphone, and he intends to use that megaphone."
Those words from Senior White House Adviser David Axelrod, last weekend, set the stage for the president's health care address tonight before a joint session of Congress.
If he chooses his words wisely and carefully, he can shed clarity, conviction and fact on an issue that has divided the country like few others.
During the recent summer congressional recess, raucous town hall meetings too often turned ugly as constituents voiced fears about health care reform, how it might affect them and the costs. In many instances, misinformation ran roughshod over fact.
Over the past two months, the president himself spoke at a half-dozen more orderly gatherings, but he's deferred to Congress on details and just how a plan might be implemented.
However, at a Saturday speech in Ohio, he told his audience, "Now is the time to act."
If he's to succeed in achieving his goal of building support to change an entrenched but flawed system, he must lead in lowering the rhetoric level.
And he must convince Americans that the odds are good some kind of reform will emerge this session. Bills already have cleared three House committees and one in the Senate.
Despite stubborn Republican opposition, bipartisan cooperation still shouldn't be ruled out. Obama needs to emphasize the areas of agreement.
For example, there's some GOP support for making it easier for small businesses joining together to buy employee insurance and allowing coverage to be taken to a new job.
Sen. Olympia Snowe, the Maine Republican and possible swing vote, recently backed using the threat of a government-funded option as a tool to force private insurers to lower costs and make coverage more accessible to people denied it because of pre-existing medical conditions.
Bipartisan backing also exists for addressing malpractice cost and coverage, underwriting wellness and preventive care programs and closing the prescription drug doughnut hole for Medicare recipients.
Yet, while the president leaves the door open to bipartisan compromise, neither can he rule out parliamentary procedures, based on Democratic congressional majorities, to push through at least some change. It doesn't have to be an all-or-nothing choice.
It's not too late for a civil, fact-based discussion rather than one hijacked by noisy special-interest groups putting their own well-being above all others.
The president can set that tone tonight. But it also behooves his congressional adversaries to make a similar commitment to the nation.
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