RALEIGH — A pair of jeans, a new iPod and a six-pack of beer all got more expensive at 12:01 a.m. today.
North Carolina’s sales taxes rose by 1 penny today, increasing to 7.75 percent throughout most of the state, including Guilford and Rockingham counties. Excise taxes on tobacco products and alcoholic beverages also went up — all part of an effort to bridge what lawmakers described as a $4.5 billion budget gap this summer.
“You’ll see people making changes due to this tax, even though it’s small,” said Mark Kurt, an assistant professor of economics at Elon University. Extra pennies on a $20 purchase or $3 extra on a $300 sale may not seem a lot, he said. But every consumer has a different tipping point that changes what and how they’ll buy.
Those living near the border with Virginia, for example, might wait for their next trip into Danville before hitting the Walmart for new clothes.
Merchants worry that the higher taxes could cost them business in other ways.
“Instead of buying at a local convenience store, they will go to a Food Lion or a big box where they can get it cheaper,” said Chris Butler, co-owner of Bob’s Curb Mart on Phoenix Road in Greensboro. “The little guy doesn’t get the business. What I have to do to fight this, I have to treat my customers like gold. I have to give better customer service.”
Besides sales taxes, excise taxes on tobacco and alcohol have also gone up. The excise tax on a pack of cigarettes rises 10 cents to 45 cents with corresponding increases in other tobacco products. A six-pack of beer will cost about 5 cents more, with corresponding increases on wine and liquor.
“Our products are very price sensitive. We’ve seen that over the past year or so with the poor economy,” said Dean Plunkett, executive director of the N.C. Beer and Wine Wholesalers. “People have been trading down. They buy less expensive products, both in beer and wine.”
Those products, he said, will take a double hit from the tax increases. Excise taxes raise the wholesale price a retailer pays. That means the end-customer will likely pay a higher sales tax rate on a product that already costs more, he said.
A spokeswoman for Food Lion said the grocery chain had a well-tested system used to update the computerized cash registers at its stores. But managers at some stand-alone shops or small chains were planning to stay up late Monday preparing for the change in sales tax rates.
“If you’re an independent store, you’re often times trying to get the guy who does your POS — point of sales — system out to your store at the same time everyone else is,” said Andy Ellen, a lobbyist with the N.C. Retail Merchants Association. Ellen said merchants will face another change in a month. Although consumers won’t see the difference, on Oct. 1, the proportion of sales tax that goes to local government and the state will shift by a quarter-cent to the state, as a part of a previous Medicaid payment agreement.
One of the lingering questions over the sales tax increase might be the political calculus involved. Democrats who control the House, Senate and governor’s mansion insisted the sales tax and other changes were needed to avoid cuts to essential programs.
“Nobody wanted to raise taxes this time,” said Rep. Hugh Holliman, a Lexington Democrat. “But the alternatives were worse. We could have had a devastating impact on public education and community colleges.”
But Republicans argue that news reports of bloated administrative budgets and cost over-runs show that the state could have cut budgets, saved essential programs and avoided more taxes.
“There are evidently things we could have done without raising taxes and not impacted services at all,” said Rep. John Blust, a Greensboro Republican. Blust, who has long argued for changing how the state constructs its budgets, said the higher taxes could be part of the argument Republicans make to voters next year.
“I think people are upset we went the higher tax route,” Blust said.
Contact Mark Binker at (919) 832-5549 or mark.binker@news-record.com
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