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Amazon warns N.C. affiliates about tax issue

Wednesday, June 17, 2009
(Updated Thursday, June 18 - 9:33 am)

RALEIGH — Kayla Fay opened an e-mail from Amazon.com on Wednesday warning about a pending change to state tax law and could think only one thing.

“They’re killing me, they’re killing my business,” said Fay, who runs a number of Web sites, including www.goaskmom.com, which provides information for parents of children with attention deficit problems.

Besides providing free content, Fay’s Web site promotes books and other items that are sold by Amazon.com. Every time someone clicks through a link on her Web site and buys from Amazon, Fay gets a cut of the sale.

Amazon warned affiliates like Fay on Wednesday that they would cut North Carolina residents out of the program if a pending change in the state’s sales tax code becomes law. That change, outlined in the House version of the budget, would require Amazon to collect taxes on items bought through its Tar Heel affiliates.

For many people, their cut from Amazon is small potatoes, maybe a couple of hundred dollars per year. But Fay is among those who have built a business by way of affiliate marketing. Payments from Amazon and another similar vendor make up the bulk of the $40,000 she clears from her business every year.

“It will put a big crimp in my business if Amazon cuts us off,” Fay said.

The tax law change is part of an effort by budget writers to close what Gov. Bev Perdue described as a $4.7 billion hole in the state budget. To help bridge that gap, House lawmakers proposed a bevy of tax increases and new taxes to raise about $784 million.

Fiscal analysts estimate a new click-through tax would raise $13.2 million next year and $17.8 million the year after. Part of that income would come from sales taxes applied to purchases of digital books and music, such as that downloaded from iTunes.

But the click-through provisions would also apply to physical items that are bought after clicking through a Web site such as Fay’s.

“The way the legislature is going about this is an unconstitutional tax collection, and it’s not fair,” said Patty Smith, a spokesman for Seattle-based Amazon.com.

Smith declined to say how many affiliates Amazon has in North Carolina. The company’s affiliate program has been running since 1996 and affiliates can make up to 15 percent of the proceeds from the sale of items, she said.

New York recently enacted a similar law that Amazon challenged, but the state Supreme Court rejected the retailer’s claim.

Smith said the company is continuing legal challenges in New York and has dissuaded lawmakers in other states, such as Maryland, from enacting similar proposals.

She said that the company has been in contact with House and Senate leaders about the measure’s impact. But the company may be getting its best lobbying corps from people such as Kay who are affected by the tax.

They began organizing themselves via the social networking tool Twitter on Wednesday and by Wednesday afternoon had planned a meeting to plot strategy.

Meanwhile, House and Senate lawmakers, with Perdue, began negotiations this week to work out a final budget plan that’s due by July 1. It’s unclear whether the click-through tax provision will survive.

Paul Luebke, a Durham Democrat and the senior finance chairman in the House, declined to comment. Other tax writers acknowledged they had been contacted by people affected.

Sen. David Hoyle, a Dallas Democrat and one of the lead tax writers in the Senate, said online retailers such as Amazon needed to be willing to step up and collect taxes.
If an online retailer doesn’t collect sales taxes, individuals are supposed to pay those taxes with their annual income tax.

“You know how that works,” Hoyle said. “Nobody does it.”

If someone pays taxes on a book purchased at a brick-and-mortar store in the state — which generates land, sales and income taxes — online retailers ought to be willing to collect taxes as well.

“It ain’t fair,” Hoyle said.

Contact Mark Binker at (919) 832-5549 or mark.binker
@news-record.com
 


 

Are you an affiliate

Are you an Amazon "affiliate" who lives in the Triad and would be willing to share your experiences for a story? Please e-mail Mark Binker at mbinker@news-record.com.

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Illiterati

June 17, 2009 - 10:35 am EDT

I made about $20 last year as an affiliate, which I promptly reinvested in the form of a case of tahini from the grocery section on Amazon. Guess this year I'll have to find another revenue stream to cover my hummus habit.

On a more serious note (although I do take hummus very seriously), would this proposed tax also cover Google AdSense? And what is up with NC and all these petty taxes? Do these people not know how to stop spending money so they don't have to keep stealing ours?

mebanemom

June 17, 2009 - 11:12 am EDT

Illiterati, your Amazon affiliation may fund your hummus habit, but it funds a good bit of our family's bread and butter. I'm a full time internet marketer. I have several websites with information about education and science that offer valuable and much sought after information to readers. The existence of my websites depends on income generated through Amazon.com. If this bill passes, the NC legislature will have effectively closed down my business. Not only will they not get the sales tax they hope to generate, but they will also lose out on the revenue from the income tax I pay each year.

Illiterati

June 17, 2009 - 12:19 pm EDT

mebanemom, I'm flip this morning because I'm exhausted from being outraged by this insane taxation. It's getting harder and harder to make a living AND keep it. I'm actually in your boat as well. Although I make little with my Amazon affiliation, I do pretty well with AdSense, which pays my domain registration and site hosting and a fair chunk of my business expenses.

I agree that this is very shortsighted as the state will not make nearly as much in tax revenue as they think, because Amazon will cut us off as they did in New York state, and many of us will dump AdSense because we refuse to give the state one more of our pennies.

Here's a thought: Have you considered creating ebooks with your site content and selling them directly on your sites? It sounds like you have quality content that people would be willing to pay you directly for.

wideeyed

June 17, 2009 - 12:55 pm EDT

I am in the same boat! I have over 600 pages on my site. Over half of them have affiliate links with Amazon. I have tons of pertinent information on my site thats not only free, its useful. My traffic is way up and my readers depend on my beauty and health suggestions for them. I just joined Amazon this year and because of the site stripe making things so easy, linking to them was a joy for me. My mouth dropped this morning when I got the email from them. Is there anything we can do to stop this? I am a single mom with a mentally disabled child at home to take care of. The internet was our largest form of income for us. Without them, I am totally screwed. Anyone got any suggestions? HELP!

Illiterati

June 17, 2009 - 4:13 pm EDT

wideeyed, I work online myself, and I've learned not to put all my eggs in one basket. You must diversify your online revenue stream. If you're relying solely on Amazon, that needs to change. What if they kill the affiliate program entirely? Then you'll really have nothing.

Also, if you have quality content on your site, stop giving it all away for free. As I suggested to mebanemom, adapt your content in ebook format and sell those on your site. (Be sure you actually own the copyright to that content, of course.) The best part? ALL of your ebook sales revenue goes directly to you, and you aren't relying on the whims of Amazon and whichever other affiliates you're working with.

darkmoon

June 17, 2009 - 4:28 pm EDT

Just be sure to note that as an ebook seller, then you're not helping another retailer sell a product, you're selling it and thus state/county sales tax is actually applicable depending on where your buyer is located.

Illiterati

June 18, 2009 - 10:55 am EDT

That's true, and worth noting. You're going to have to pay income and sales tax on anything you sell. The upshot is that in the long run it's better to sell your own product and pay sales/income tax on that than to rely on goading people into buying someone else's product. The latter situation puts you at the mercy of the seller, whereas the former situation empowers you as the seller.

darkmoon

June 17, 2009 - 11:36 am EDT

If it's internet based sales, then Yes, Adsense should also be effected since affiliate ads are generating a sale via the category of "digital clickthrough".

mebanemom

June 17, 2009 - 1:26 pm EDT

Iluminati - I have and I do. They're taxing that, too, if I'm reading the bill correctly.

Follow on Twitter, btw @ #ncaffiliatetax. And call your reps. I did. One had never heard of the bill.

ewchaisson

June 17, 2009 - 3:59 pm EDT

I work for an outsourced affiliate program management firm based in Cary, NC and we are organizing an effort to lobby and fight the affiliate tax as it will have a negative impact on a number of individuals and small businesses in the state. If anyone would like to make the trip to Cary/Raleigh to meet and discuss strategies to oppose the bill or to meet with members of the Senate and House read the following post on our affiliate blog:

http://www.mgecom.com/affiliateblog/corporate-news/fighting-the-affiliat...

Illiterati

June 17, 2009 - 4:24 pm EDT

mebanemom, You will be taxed on ebooks because it's sales income, but at least you receive the full sales revenue instead of a small percentage, like in the affiliate programs. Amazon could decide the affiliate program is too much of a tax hassle and pull it at any time, so you just can't rely on it too heavily. The days of click-through revenue are numbered, and over-reliance on it is a dead end. Work on creating quality content, attracting quality traffic, and repurposing the content you have copyrights to in various ways that generate revenue.

The fact is that everyone should already be claiming affiliate revenue on their income tax forms. It is income, after all. Clearly the state knows that isn't happening and is finding a way to get their finger firmly in our pies.

kwomack

June 17, 2009 - 5:11 pm EDT

I don't think it's the case that AdSense clicks would be affected. Google is not a retailer like Amazon. The point of this ridiculous legislation is to generate sales tax on things North Carolina residents buy from Amazon by defining "retail presence" to include Amazon Affiliates. You pay sales tax if you buy at walmart.com now because WalMart has a retail presence in the state. This would expand that definition to include affiliates. If you make money from AdSense or Amazon Affiliates, the state already gets income tax revenue from that (assuming you report it ...).

Big ups to Amazon for playing hardball with the states and just shutting down affiliates in such states rather than submitting to the tax.

darkmoon

June 17, 2009 - 6:23 pm EDT

Usual IANAL disclaimer: Actually, it depends on how you define digital clickthrough and how general the bill is set. The idea is to get the money from internet sales, but from a legal standpoint, it could be argued that the "clickthrough" is an advertising channel for the sale of X/Y/Z. And you know that's where they're going next.

ABCofSoCal

June 17, 2009 - 1:58 pm EDT

I own several web companies in CA; and I am a small business consultant with America's Best Companies, a small business association. This tax is a gateway to creating a larger internet taxation system. The governing body of NC cares not for struggling families trying to make ends meet via the net, they simply care to "make hay" in a medium that they see as untouched. Furthermore, pressure from medium sized brick and mortar companies that think taxing the net would drive sales back to their doorstep are grossly misunderstanding why consumers purchase on the internet. These types of regressive and punitive taxes will only stop people from making a living on the net in your state, not stop the overwhelming consumer urge to purchase online. NC residents that purchase goods and services via the net from other states will not pay state sales taxes, so the click through tax is moot on recovery of sales tax. This is an amazing blunder passed by idiots that do not understand the internet.
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