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A few weeks ago, this column addressed new design trends in the marketplace. The feedback from readers about the latest trends is always fun to read. Among the highlights: People were surprised to hear that purple is the new trendy color, and they questioned whether eco-friendly furnishings are really catching on.

While there is not much I can say about how the trend of grape purple will play out, I can discuss the topic of eco-friendly furnishings.

Despite all the hype about green design, people are still confused about what exactly it is. Simply put, green design is all about making the choice when decorating to use materials, technology and goods that further the goal to better the planet — one space at a time.

I recently earned certification as a green designer through the Sustainable Furnishings Council (SFC). Through the certification process, I learned a great deal about an industry that I felt I already knew. I have been a designer for almost 20 years, but I found my training and certification by the SFC to be invaluable.

My class was composed of manufacturers, retailers and several interior designers. It was great to gain perspective from all the participating industry partners. The mission and goal of the SFC is to raise awareness of sustainability, assist companies in adopting good practices and serve as an information clearinghouse. Certification also is designed to serve as a symbol of assurance for consumers.

I am often asked to clarify the difference between eco-friendly, sustainable and green design. The different terms can be confusing; however, these descriptions are actually interchangeable. According to research, the term preferred by most consumers is eco-friendly.

I recently renovated a beach house and managed to tackle the entire project using green design principles. I recycled and reused whenever possible. For example, instead of feeding the landfill with the previous owner’s custom purple Formica countertops (did I say purple?), I had them refinished in natural concrete. I decided to keep the oak cabinets and repaint them using paint without VOCs (Volatile Organic Compounds). As these compounds include chemicals that may have short- and long-term adverse health effects, I chose products with no VOCs when possible. The black and white linoleum floors were replaced with bamboo.

I also used green design practices as often as possible when selecting my upholstery and case goods manufacturers. I relied on North Carolina vendors and manufacturers who share the green design philosophy. The fabrics all have recycled content, the cushion fills are soy-based foam, and there are no-VOC finishes. The wood furniture came from certified sustainable sources. I also mixed in a few consignment shop finds to add character and stay on track with my eco-friendly mission. 

It’s important to note that there is a big difference between “recycled” and “recyclable” products. If you are purchasing a product that is “recycled,” it is fabricated using repurposed goods. “Recyclable” products simply can be recycled. Recognizing the difference between the two terms will help if you are committed to incorporating green principles in your next remodeling project.

As to the question of whether eco-friendly designs are really catching on, industry research shows that it is. The SFC has research on trends and buying habits of a broad range of consumers. Eco-friendly products have proven appeal within all populations of the buying public. When style, function and price are all in line with a consumer’s ideals and expectations, an eco-friendly product is always a strong contender and frequently offers an added benefit that will close a deal.

Furnishings that truly are eco-friendly are readily available in every style from traditional to ultra contemporary. An impressive number of well-known vendors are offering these products. To find retail stores, manufacturers and certified green designers, you can go to www.sustainablefurnishings.org

Jessica Dauray is owner of Elements of Style Interiors, a full-service interior design firm with offices in Greensboro and Wilmington. Visit her Web site at www.elementsofstyleinteriors.com. Have questions for Jessica? E-mail her at jessicaofeos@bellsouth.net.