news-record.com

Greensboro got a new radio station Friday afternoon.

At 5 p.m., the station known as KISS-FM — the place for Erykah Badu and Marvin Gaye — flipped its format, went Top 40 and began playing 10,000 tunes in a row from artists like Britney Spears and Black Eyed Peas.

KISS, also known as WMKS (105.7 FM), became “The All New 105-7 Hit Music Now’’ and started the Triad’s newest radio war against a longtime local stalwart of contemporary hits radio.

The All New 105-7 is part of the audible tweak ongoing among the four stations owned by Clear Channel Radio, a corporate radio giant out of Texas.

In February, Clear Channel dropped syndicated morning show “The John Boy & Billy Big Show’’ from its rock station WVBZ (100.3 FM) , better known as The Buzzard.

Earlier this month, The Buzzard became The Buzz and inserted a playlist that leaned more toward Green Day than Lynyrd Skynyrd.

And now, The All New 105-7 becomes Clear Channel’s latest move. It drops the three-year battle against the Triad’s two urban giants, WQMG (97.1 FM) and WJMH (102.1 FM), and goes head to head against WKZL (107.5 FM), a station owned by Greensboro’s Dick Broadcasting.

“This is not a drop from Clear Channel on high,’’ said Kim Pyle, the vice president and market manager for the four stations. “This is being done locally so we can be nimble, agile and react to the needs of the listeners in the marketplace. This is for Greensboro, Winston-Salem and High Point.’’