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GREENSBORO — The downtown mystery project now has a name — The Greensboro Triumph Center — a larger footprint and a higher price tag of $300 million, according to details obtained by the News & Record.

Ray Gibbs, the former president of Downtown Greensboro Inc., said the price of the project had increased as the unidentified developer fleshed out specific details of his plan.

Gibbs, who now works as an advisor for the developer, said the project will include three components:

* a section that includes 150,000 square feet of prime office space; about 20,000 square feet of retail space; about 250 residential units, including apartments and luxury condominums; a restaurant/entertainment venue; and a parking deck.

The entertainment site could support national acts and seat more than 1,000 people.

* a 500-room, four-star hotel and an attached, 200,000 square foot conference center and shopping court. The hotel could be as tall as 18 stories and would include another parking deck.

* a 200,000-square-foot entertainment complex that could include a multiplex theater, bowling alley, roller rink, billards hall, games and rides, and perhaps, an IMAX movie facility.

Gibbs cautioned that the details don't confirm that the project will be built, but it does show that it is still progressing.

"There are still many moving pieces and many obstacles yet to be overcome," he said.

Contact Donald W. Patterson at 373-7027 or donpatterson@news-record.com