My column today:
There’s no place like the furniture market in High Point. And, if Dorothy from Kansas could visit, I’m sure she’d agree.
Wait. She is visiting, sort of, in the “Trip to Ahhs” visual presentation by artist Mike Farrell on the top floor of the Suites at Market Square.
This is one of the coolest, cleverest exhibits most of you will never get to see.
That’s because the furniture market isn’t open to the public. It’s an industry trade show bringing tens of thousands of visitors to the Triad, who disappear into 12 million square feet of showroom space in downtown High Point twice a year.
But, as Farrell proves at the fall market, which opened Saturday and concludes Thursday, change is possible.
Market Square hired him to create an artistic expression in 4,000 square feet of showroom space where, ordinarily, tenants would pay to exhibit their products. It’s almost revolutionary, but it’s a marvelous idea that advances the market’s transformation to something more than a business event. It should be a celebration of creative energy that revs up what’s been a too-stodgy industry. High Point can be the motor.
Here’s what Farrell says in an introductory statement posted with his exhibit:
“If you think of High Point as just a place to come for home furnishings, I’ll let you in on a secret ... there is real talent here. Smart, edgy, whacky, ingenious, artsy, bohemian wizards are here — and they are all around you.”
And this is a guy who grew up in the Los Angeles area and lives part-time in New York and Buenos Aires.
His whacky genius re-imagines the “Wizard of Oz” on the classic movie’s 70th anniversary. “After the events of the last few years the Oz story feels strangely current,” Farrell comments.
He sees last year’s election of Barack Obama as a parallel to the film’s shift from black and white to color when Dorothy lands in Oz. He depicts the change in black-and-white images from the civil rights movement opposite a multicolored White House. He plays on the movie’s “green” themes — the wicked witch’s skin tone and the Emerald City’s shine — connecting them to modern environmental sensitivities. For materials, he recycles old shoes, Styrofoam cups, you name it. Even toast.
Well, he had help with the toast. High Point Central High School art teacher Kathy Parker and students rendered the Seven Wonders of the World — the Pyramids, Great Wall, Stonehenge, etc. — on toasted Wonder Bread.
“They were sick of toast by the time we finished,” Parker said of her students. But the people I watched viewing the display Saturday were enchanted.
“Isn’t it fun?” said Brian Bunch, assistant general manager for Merchandise Mart Properties, which operates Market Square.
It’s all about “creating more energy, vibe and buzz,” Bunch added. Or, borrowing from Nido Qubein at High Point University, a “wow factor.” Bunch hopes Farrell will create something new every market, to keep folks coming back.
That’s a smart approach for Market Square, and for the market as a whole.
It’s not just about one artistic display. It’s about ideas. It’s about inspiring retailers to jazz up their stores, to take chances. It’s about making the market more fun, with entertainment, food, drink and even art with a wow factor.
Visiting the market is an experience. You see people from all over the world, many of them dressed to kill, browsing through brilliantly designed showrooms brimming with beautiful products — and not just furniture. All kinds of accessories, from pottery to rugs to oil paintings, are featured.
Take, for example, Global Views in the International Home Furnishings Center, which colored a showroom orange — furniture, vases, lamps; bowls full of oranges, jars of carrots and cheese puffs. It simply glowed and was pulling in people like a lighted jack-o’-lantern draws trick-or-treaters.
Or Baffour African Art at Showplace, where I met owner Baffour Kwame Awuah, who imports gorgeous ebony carvings and other pieces handcrafted in his native Ghana and throughout Africa.
The market offers an almost endless art gallery inside its many walls — and some of the showroom buildings themselves are architectural masterpieces. It holds a world of creativity.
All that talent gathered in High Point twice a year — and between markets, too — amounts to a tremendous asset, vibrant with energy, vision and excitement.
If only more people outside the industry could see High Point’s closely guarded secret. They’d think they were on a “Trip to Ahhs.”
Thanks for reading. You can call me at 373-7039, email me at dgclark@news-record.com, or post a comment here.