Dustin Long is leaving us at the end of the week. We shared his salary and expenses with our sister papers in Norfolk and Roanoke, but he started with us 15 years ago as a high school sports reporter so we've always considered him ours. This parting is a tough one.
He has said goodbye on his blog. I want to share what one of his editors, Eddie Wooten, wrote about him several months ago.
Dustin has been a veteran of Landmark Communications. He joined the News & Record Sports team in 1997 after spending nine months at the Landmark’s Carroll County Times.
Dustin covered high schools and hockey for us, then he was selected in 1999 to take the Landmark auto racing job, a position shared financially with our sister newspapers. Dustin moved to the Charlotte area to be closer to the home bases for the top teams in NASCAR.
Dustin’s work ethic is as good as there is. He works hard, and he produces ideas. He likes to write takeouts, and he likes to break news. He likes to find different ways to tell stories he writes, and he likes to offer new ways to present information. He has embraced social media: He has 8,591 followers on Twitter (there is a #hiredustin hashtag already), and his blog, hosted at the Virginian-Pilot site, attracts more than 200,000 hits per month. He engages readers, listens to them and tells us what they’re saying.
The only old-school thing about Dustin is the way he created his brand, a term we’re hearing a lot these days. With Dustin, you get intelligent insight and hard work, not the irritating catch phrases and outlandish statements that pass for “journalism” from the many lazy “big names” in the sports world. Dustin is a go-to guy for his analysis, making frequent appearances, occasionally as a guest host, on the Sirius-XM NASCAR channel. We’ve seen him on ESPN “SportsCentury” documentaries and “NASCAR Now.” And with our blessing, he has written for SI.com this season; he had a previous arrangement with FoxSports.com. And in these difficult economic times and before them, Dustin has managed the company’s resources as if they were his own.
Most importantly, Dustin’s been a good guy and a friend. And for all he’s done for the company, that’s why we’ll miss him the most.
In the meantime, he’s got a few more laps to turn before he’s finished, and we are glad about that. One thing’s for sure: He’s not going to be just racin’ for the points.
If you're looking for a good reporter who can do just about everything, this is the guy.