I had the pleasure of talking to Andy Bechtel’s Advanced Editing class at UNC yesterday. The topic: what makes a front page story?
It is an art not a science. That’s why I came up with 11 characteristics that may qualify a story as worthy of the front page. Andy didn’t make me rank them in order of importance so lazy person that I am, I didn’t.
• It’s local.
• It’s news, with the emphasis on the word new. (If it’s on the noon news, do I really want it on the front page 18 hours later?)
• It’s important for participation in a democracy. (Stories about candidates for local office don’t sell papers, but if we don’t do it, who will?)
• It’s a catastrophe. (Sorry to say it, but TV is right: death and destruction sells.)
• If people will talk about it. (It’s not an important event, but it is just plain interesting.)
• If it sells papers. (Those promos on the front page telling you how many coupons inside?)
• If it has strong art. (We’re not the Wall Street Journal.)
• If it improves the mix of stories. (We want some serious, some light, some topic-oriented, some people-oriented.)
• If it is part of an historic event. (Think UNC wins the NCAA. Obama wins the election. The 50th anniversary of the sit-ins.)
• It deserves to be on the front page. **
• It’s a slow news day. (Absolutely nothing is going on, but we ain’t producing a paper with acres of white space on the front page. Hence, wire copy.)
** This is a new one to me and is dedicated to those people who think Sen. Kennedy’s passing, Sonja Sotomayor confirmation to the Supreme Court or Brown’s election deserved A1 treatment, even though they didn’t really qualify with any of the other characteristics.
Full disclosure: I allow myself to ignore these whenever it is necessary.
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