A common misperception about newspaper editors is that we don't know our readership and that we make coverage decisions isolated from what readers really want.
Actually, we use a lot of different sources to help us decide what and how to cover stories, including our own research, suggestions/complaints from people, other news media reports, blogs and national research. One of the national outfits I check out is the Pew Research Center for the People and the Press.
Today's report surprised me because of the lack of interest shown in the Sarah Palin "Going Rogue" book tour. In the category of "stories you followed most closely," those surveyed said:
* Health care reform -- 41%
* Swine flu -- 18%
* Mammogram news -- 11%
* Afghanistan -- 11%
* Obama's Asia trip -- 4%
* Palin's book -- 2%
I'd have never guessed it from watching the news. She seems to drawing crowds everywhere she goes. Perhaps the people cheering at the book signings aren't representative, or they aren't following her story "most closely."
The summary of the survey also notes: Most Americans (52%) say they have been hearing too much about Palin, while 26% say they have been hearing the right amount and 13% say they have been hearing too little about her. Far more say they are hearing too much about Palin now than in July, after her surprise resignation as Alaska’s governor (38%).
What are we to make of this? This is a national survey. Does it fit with your sense of the Triad?
(We have written local stories about health care reform (and published lots of letters about it), swine flu and the mammogram. Not on Palin's book.)
Not all of the newspaper's content appears online.
*There is a fee for downloading some older articles.