news-record.com

We're pink today, both the front page and the Web site. Looks pretty strange, huh? Good. We want to catch your eye.

For the newspaper, we worried about what would happen with color photos on pink paper so but we went with black and white color once we saw how it would reproduce. We also added some breast cancer-related content that we may not normally have published today.

Here's what I wrote in the paper today:

Today’s pink front page is not a mistake.

The color symbolizes the News & Record’s commitment to Breast Cancer Awareness Month.

One in eight women will get breast cancer, but breast cancer affects everyone with a mother, a daughter, a sister, an aunt or a niece. Everyone.

There are several community events today, including a “pink out” of downtown Greensboro buildings and store fronts; a lunch social at 11:30 a.m. in Center City Park, and First Friday Pink Out and Poetry celebration at the park from 5-8 p.m. Efforts to raise money to fight breast cancer continue throughout the month, including the Moses Cone Hospital System Women’s Only 5K Walk & Run Saturday morning.

Our contribution doesn’t stop at promotions. Twenty-five percent of the proceeds of the sale of today’s paper and 5 percent of the advertising sales on the pink pages will benefit local breast cancer-related foundations.

I hope you join us in raising awareness and money to help in the treatment of breast cancer.

Update: Sadly, it doesn't surprise me that the local blogosphere can even find reasons to snipe at us for it.