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Obits and paid obits

Year ago, we instituted paid obituaries, as most papers have done. The idea of letting relatives have a final say about their loved ones was persuasive, as was the additional revenue. Before, when the obits were free, we had a standard form and length and all the obits pretty much sounded the same. Now obituaries are handled by our advertising department.

Today we published a paid obituary of Mary Ann Holder, who by most accounts was a fine, loving mother until last Sunday when something happened and she shot and killed five people and then killed herself. The obituary doesn't include any information about the homicides. (The paid obituary isn't online in the same form as it is in the paper.)

The paid obituary isn't a news story. On the news pages, we have certainly written a great deal about the shootings. Today, the same day the obituary ran, we wrote a front page news story about what the paid obit said and the scheduled funeral services.

Is the omission of the shootings an issue? I can imagine readers scratching their heads. It isn't uncommon for paid obits to omit newsworthy information. What may have brought this issue up is that the obits of the shooter and her victims were all published together.

Our policy — and, I think, the policy of most papers — is that the paid announcement of a person's death should include pretty much what the family wishes. We don't fact-check obits unless there is something glaring, and our experience is that most obituaries are an accurate biographical recounting of the achievements and positive accomplishments of a person's life. Meanwhile, if the person is newsworthy for some reason — positive or negative — the news department will write about the person's life and include anything that's relevant. But I hate it when we leave readers scratching their heads, so I'm not sure our policies are exactly right.

Thoughts?

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retiree

November 29, 2011 - 12:35 pm EST

Your policies are correct and an obit needs to stay as is. If people scratch their heads and wonder, then maybe there's empty space in their head.

bwb1952

November 29, 2011 - 1:11 pm EST

I agree with retiree. The paid obit should stand.

jackhartjj

November 29, 2011 - 3:06 pm EST

I see no problem with the policies! They should stand as is.
Jack

Elmer

November 29, 2011 - 1:21 pm EST

I recall a similar column from March 16, 2005 and I'm still annoyed.

Just sayin'.

John Robinson

November 29, 2011 - 1:56 pm EST

What did I say then, Elmer?

Elmer

November 30, 2011 - 11:12 am EST

Pretty much the same thing, John. Paid obit, news obit, same subject but often different purposes.

The annoyance I referenced was not with you, but with the columnist who wrote the news obit for my late friend, saying that "in recent years, he was occasionally seen..at K&W..", which may have been true, but he got out much more than an occassional trip to K&W. I am likewise occasionally seen in the men's room at the airport, however I hope that's not quite how I am charcacterized.

Enjoy your retirement. You will be missed.

John Robinson

November 30, 2011 - 12:12 pm EST

Thanks, Elmer.

veteran

November 30, 2011 - 2:38 am EST

Thank you for assessing whether your obituary policies are "exactly right". I do not feel they are. Where I differ with you is that there should be "NO" charge for a routine/standard form obituary and having them handled by your classified department. I agree that non-standard obituaries are appropriate for the classified department, and should be charged accordingly.

Many obituaries are for persons that have subscribed to the N&R for years. Consider a policy to exempt veterans and subscribers from standard obituary charges as a community service and right thing to do; service of the news department.

I note on-going obituaries where family's request memorial contribution/donations be made to the funeral home to assist with funeral expenses. Many cannot afford the cost of even standard obituaries. The N&R can recognize and pay tribute to the loss and grief of those family's via no-cost standard obituaries.

Forgoing your standard obituary charges, does not conflict with either your reporting of news or the desires of family's to submit non-standard obituaries. It would make a statement that the N&R stands ready to honor and give back to the community that makes publication possible.

Thank you for honoring veteran's via placement of flags with their obituaries.

John Robinson

November 30, 2011 - 12:15 pm EST

I don't disagree with much you suggest. It's an interesting business question, though. As harsh as it sounds, what you're asking for is for us to give something free for someone who will not be our customer any longer. How many businesses give away free services based on a long customer relationship?

veteran

November 30, 2011 - 9:58 pm EST

Don't view it as giving something free to someone who is no longer your customer. A person may have passed, but that family in all liklihood will continue to subscribe. View it as marketing that will reflect favorably on the N&R.

Obituaries sell papers in newsstands and increase hits to the N&R website. All would not be lost.

CherylP25

November 30, 2011 - 5:24 pm EST

Basic obituaries ARE free: name, age, date of death, funeral/burial services and funeral home. If you wish to get more in depth, then those obituaries are paid.

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