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Amazon hopes to simplify shopping online

Buy items with a short phrase and an ID instead of having to fill out your name, address and credit card info.

That's what Amazon.com plans to introduce today. It's called Amazon PayPhrase.

Here's how it works, according to the AP:

"If you store a credit card number and shipping address with Amazon, you can elect to have that information represented by a short phrase and ID number. Then you can enter that phrase and PIN instead of giving a credit card and address to buy things on Amazon and other Web sites that accept this PayPhrase system."

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Tags: Online shopping

Posted by Mike Fuchs on Thursday, October 29, 2009 at 1:45 pm

Accompanying Photos

File photo (Associated Press)

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edalk

October 29, 2009 - 5:38 pm EDT

Mike, please explain how using a phrase and ID# is simpler than the One-Click Shopping I currently use on Amazon. Thanks in advance.

tledford

November 2, 2009 - 8:25 pm EST

I think 1-Click uses a cookie, which means it won't work on a computer you haven't used before, or wherein the browser is set to disallow cookies (like the public library, etc.). If I'm correct, then PayPhrase would be more "portable" than 1-Click.

Mike Fuchs

October 29, 2009 - 8:08 pm EDT

From the AP article: "Amazon already has a service called Checkout by Amazon, which let you buy items on non-Amazon Web sites using the information stored in your Amazon.com account. It also offers a "1-Click" ordering option on Amazon and other sites. The "1-Click" service isn't as flexible as PayPhrase, though, and Checkout by Amazon requires more steps."