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Domino's admits its pizza stinks, tries something new

After years of people telling them that their pizza is awful, Domino's is apparently listening and actually doing something about it.

I remember eating my share of crappy Domino's pizza in college - it was cheap and they delivered fast. But I hadn't had it in years when a friend's Facebook update alerted me to the fact that they'd thrown out the old recipe and started from scratch.

So my wife and I tried it ...strictly in the interest of science.

First let me say that Domino's has a pretty slick online operation going. It was quick and easy (and optional) to register at their site, create my pizzas (Hawiian and Pepperoni and Mushroom) using their animated pizza-creation interface and send my order to the closest Domino's without having to look it up.

When the pizza arrived we were...pleasantly surprised, but not overwhelmed.

It is true that the cheese -- which is now actual cheese -- is much better. It's true that the sauce is spicier and more flavorful. It is true that the crust tasted buttery and (maybe a bit too) garlicky. It was, in short, a huge improvement over the old Domino's pizza.

Not sure I'd go so far as to say that it's as good as Papa John's -- though I will say that it seemed to hang together a little better than Papa John's, which I find arrives piping hot but often has a cheese and ingredients sliding off problem.

But it's better (in taste and experience) than making a DiGiorno's pizza in your home oven, about as cheap and they'll get it to you in 30 minutes. That's huge.

Whatever you might think of its founder's politics (he sold 93 percent of the company in 1998 and now has nothing to do with its day-to-day operations), I think you've got to give the company a hand for finally doing what we all wish corporations would do a little more: listening to their customers and trying to improve their product.

Next step: those slimy, awful wings.

So which of you have tried the new pizza? What'd you think? If you haven't - they're guaranteeing you'll like it, or your money back. You've got nothing to lose but your waistline.

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Posted by Joe Killian on Wednesday, December 30, 2009 at 10:44 am

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